As part of its growth strategy to better serve customers and expand its presence into the New York market, Nordstrom sought to expand its local store experiences to offer new services such as online order pick-up, alterations and tailoring, styling, and more, catering to the unique needs of customers who live and work in target neighborhoods.
They partnered with MG2 / The Lionesque Group to bring their vision of offering boutique, local services to life in New York City’s Upper East Side. Working side-by-side with the Nordstrom team, our designers ensured furnishings, fixtures, customer flow, and build-out met the demands of the local shoppers. The resulting space features a flexible model and floor plan that is adaptable to the changing needs of customers.
The act of service on display