Today’s retail customers crave simplicity, fun, and personalization in their shopper journeys. To meet this rising demand, Nordstrom enlisted the help of MG2 and challenged us to design an innovative, flexible ‘Store of the Future’ concept for their Nordstrom Rack locations.
The resulting design granted Nordstrom a new direction they could trust in, complete with elegant, bold details such as impactful in-store diagrams, signage, and fixtures that highlight merchandise stories. MG2 also delivered gender-neutral fitting areas and user-friendly check out zones. These cost-neutral solutions advance Nordstrom’s mission to offer the customer the best possible service, selection, quality, and value.
MG2 continues to work with Nordstrom in evolving the store planning and design of this concept, positively impacting the customer experience for over 25 locations across the US and Canada. The innovative design remains active today, helping consumers achieve their immediate goals while providing moments of delight.