Regal Greenway Grand Palace

MG2 partnered with Regal Cinemas to develop Regal Greenway Grand Palace in Houston, TX. Through a two-phase renovation, the existing theater was reimagined into a modern entertainment destination, featuring upgraded auditoriums, refreshed concessions on two levels, and a new arcade designed to elevate the guest experience.

The first phase focused on auditorium enhancements, retrofitting 18 of the theaters with a full redesign. Standard seating was converted to luxury recliners for added comfort, with layouts carefully planned to maintain a clear line of sight from every seat. Several specialized theaters were introduced, including 4DX, which features motion-activated seats and environmental effects for an immersive, multi-sensory experience, and RPX, which offers uncompressed surround sound and the largest screen in the theater, showcasing movies in both 2D and 3D formats.

Phase two revitalized the theater’s shared spaces, including the lobby, concessions, and corridors. Sleek new finishes, modernized concession stands, and ADA-compliant renovations create a welcoming and accessible environment. An underutilized retail space was repurposed into a vibrant arcade and gaming area, and digital poster cases were added along the promenades.

In addition to this Houston location, MG2 has worked with Regal on multiple projects across the U.S., including Boise, ID, and Hunt Valley, MD.