American couture chocolate retail store designed to be a "pop-up" offers all the benefits of a traditional brick and mortar store and more.


Seattle Chocolate’s jcoco line brings together high-quality chocolate infused with global flavors with a high-fashion image and a strong commitment to community. MG2’s Peter Stocker worked closely with jcoco in the line’s early stages to develop its unique brand concept and packaging. Informed by this insight, Stocker and the MG2 team successfully brought the jcoco brand to life in their first standalone location.

MG2 designed the location to reflect the flexibility and interactivity of a pop-up shop, but with the high-end details of a permanent brick-and-mortar that is befitting of the stylish jcoco brand. MG2 designed the shop to undergo a series of three complete transformations during its seven-month run, with each design concept, in-store events, and merchandising drawing inspiration from a seasonally featured chocolate.

The jcoco pop-up is a clear representation of the impact of end-to-end brand storytelling and the type of immersive, interactive experience that can only happen in a brick-and-mortar store.

Location /
Bellevue, WA
Size /
400 SF
Client /
Seattle Chocolates
Services /