Consumer Experiences

Seattle Chocolate Factory Tour

Unveiling true confections one step at a time

Several years into our partnership with Seattle Chocolates, their CEO and Founder invited MG2 to design a memorable, interactive tour experience for their factory. Through chocolate tastings and seeing first-hand the detailed steps that lead to the confection’s creation, visitors would get an inside look into what makes the Seattle Chocolates brand so extraordinary.

The technical process, which encompassed dozens of moving parts, required research of the existing factory. Meetings with the local jurisdiction were critical to transforming an industrial use-group facility into an attractive public space, while simultaneously utilizing cost-effective design solutions.

The tours guide customers down a bright magenta walkway, submerging them in a behind-the-scenes journey of how the product is made, sorted, and packaged. It then leads guests through an interactive classroom, equipped with a tasting bar curated with custom tables, jars, and finishes. It’s a multi-sensory, one-of-a-kind, branded experience that immerses guests from the moment they enter through the signature retail space and raises the bar for factory tours.