- Tukwila, WA
- Food, beverage, & entertainment
Consumer Experiences
Seattle Chocolate Factory Tour
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Unveiling true confections one step at a time
Several years into our partnership with Seattle Chocolates, their CEO and Founder invited MG2 to design a memorable, interactive tour experience for their factory. Through chocolate tastings and seeing first-hand the detailed steps that lead to the confection’s creation, visitors would get an inside look into what makes the Seattle Chocolates brand so extraordinary.
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The technical process, which encompassed dozens of moving parts, required research of the existing factory. Meetings with the local jurisdiction were critical to transforming an industrial use-group facility into an attractive public space, while simultaneously utilizing cost-effective design solutions.
The tours guide customers down a bright magenta walkway, submerging them in a behind-the-scenes journey of how the product is made, sorted, and packaged. It then leads guests through an interactive classroom, equipped with a tasting bar curated with custom tables, jars, and finishes. It’s a multi-sensory, one-of-a-kind, branded experience that immerses guests from the moment they enter through the signature retail space and raises the bar for factory tours.