Retail Design Institute honored MG2 Chief Creative Officer MJ Munsell with induction into the Retail Design Legion of Honor.
MJ is recognized for more than three decades of leadership in retail design, guiding award-winning project teams for brands including Nordstrom, Anthropologie, Victoria’s Secret, and Tommy Bahama.
Glossy 的 Emily Jensen 重点介绍了 MG2 Advisory 的 Z 世代报告，以及实体店购物的回归，并强调了店员在建立客户忠诚度方面发挥的关键作用。
“根据建筑设计公司 MG2 发布的 2025 年 6 月 Z 世代消费者行为数据，五分之二的 Z 世代消费者在 2025 年主要或完全在实体店购物，而 2023 年这一比例为三分之一。此外，38% 的 Z 世代消费者表示，如果能感受到员工的关怀或欢迎，他们会更有品牌忠诚度。”
《地板覆盖周刊》的莎伦·伯纳德在《消费者特刊》中撰写了关于 Z 世代及其购物方式的文章。
MG2 Advisory 的一项研究表明，逐年数据显示，Z 世代越来越倾向于在实体店购物，到 2025 年，五分之二的 Z 世代将主要或完全在实体店购物，而 2023 年这一比例为三分之一。
In a recent episode of Retail Refined, MG2 Principal Melissa Gonzalez sits down with Elery Pfeffer, CEO and Founder of Nift, to unpack the role of commerce media and personalized gifting in the evolving retail landscape.
MG2 ranks #4 in Building Design + Construction’s Top 140 Retail Architecture Firms for 2024 list.
MG2 Principal Jooyeol Oh spoke with Diana Mosher from the Commercial Property Executive about building conversions.
“When I think about flexible design, the word that comes to me is ‘resilience,'” said Jooyeol Oh in the piece. He continued, “Flexible design is a challenge, but it’s a challenge that we always think about.”
MG2’s 六角阁楼 project, a 1938 Sears building adapted into an innovative mixed-use community, is an example of that flexible design brought into practice. Original elements, like flared capital columns and terrazzo flooring, were preserved while the building was updated to bring modern amenities to residents.
“Strolling through the sprawling 70-acre public Parque La Mexicana in the Santa Fe neighborhood of Mexico City, locals and visitors enjoy paved trails, vegetation, sculptures, fountains, restaurants, and lakes with city skylines serving as a beautiful backdrop.
“Amongst all the greenery, one would be hard-pressed to spot a 1/2-million-acre Costco warehouse, parking garage, and loading dock. Why? Because it’s largely concealed under what is arguably the largest green roof ever to cover a retail building.”
Modern Retail’s Julia Waldow spoke with Melissa Gonzalez about Australian brands such as Bared Footwear, Princess Polly, Camilla and Outcast Clothing expanding into the U.S. Women’s brand Outcast Clothing, for example, does not yet have a physical store in the U.S., but sells its merchandise online and has been experimenting with pop-up stores. “Pop-ups like Outcast Clothing’s can be a great way for brands to dip their toes into new markets like the U.S.”
The Home Depot, the largest home improvement retailer in the United States, recognized the need for an innovative, efficient, and sustainable approach to their store rollouts nationwide after a decade of construction dormancy. The company sought a partnership with a firm that would not only elevate the customer experience in their stores but design and manage a rollout program tailored to save the brand money and time as it continued to grow.
It faced the challenge of overhauling and transforming its development program to build new stores quickly and efficiently while also easing the burden on its administration staff.
Together in its new strategic partnership with MG2, which provides the brand expertise in cost management, entitlements, and full-scale program design and delivery services, the companies aimed to reduce The Home Depot’s new build construction schedule by 30%, as well as achieve a number of other goals including determining the right construction methods, implementing sustainable solutions, and appealing to communities and jurisdictions alike.
To determine the most suitable construction method and location for The Home Depot’s new stores, MG2 conducted a series of data-driven site analyses comparing pre-engineered metal buildings (PEMBs) against concrete tilt-ups. These analyses, which took into account and outlined each option’s proven advantages and potential volatilities, revealed significant benefits in choosing Houston, TX, as its new location and supported the brand’s decision to invest in a PEMB for its warehouse.
With a data-driven road map established, designers at MG2 began by creating and validating an in-depth prototype. Through this process, the team confirmed the potential to transform and streamline The Home Depot’s development and build process. With MG2’s holistic approach, the home improvement leader has been able to remain virtually hands-off, overseeing the projects from a high-level perspective without handling the day-to-day tasks.
As the partnership continues to grow, MG2 continuously targets efficiencies to deliver a greater return on investment for The Home Depot. Beyond cost and speed-to-market optimizations, the resulting store designs offered customers a cleaner, friendlier, and lighter interior experience. Updated wayfinding and educational initiatives further empowered The Home Depot’s clientele in their home improvement endeavors.
MG2’s data-driven site analyses played a crucial role in The Home Depot’s decision to invest in a pre-engineered metal building (PEMB) for their new Houston, Texas location and will continue to play an important part in determining the locations and construction methodologies of future stores. Despite initial higher material costs, the accelerated construction schedule of the PEMB warehouse led to overall savings of 0.7% to 3.2% for the year. In addition to its sustainability benefits—which appeal particularly to urban jurisdictions—the PEMB offers numerous advantages, including:
Leveraging combined expertise, MG2 and The Home Depot have effectively developed innovative, efficient, and cost-conscious solutions that align with the brand’s rollout objectives. The PEMB warehouse in Houston, Texas, showcases the partnership’s achievements and underscores the importance of data-driven program design in the evolution of retail spaces.
As the collaboration continues, both companies aim to further transform the home improvement retail landscape, providing enhanced value and experiences to customers across the nation.
Parque La Mexicana is a 70-acre urban green space centrally located in the Santa Fe neighborhood of Mexico City. The area is home to over 5,000 trees, two lakes, a skatepark, an amphitheater, playgrounds, a dog park, bike paths, a running track, restaurants, and so much more. This award-winning, one-of-a-kind park is designed to be financially self-sufficient, strategically partnering with retailers as an integral part of its business plan.
When Costco Wholesale, which sought to take up residence in the Santa Fe district, became one of those retail partners, the company collaborated closely with MG2, the community, city, and the park itself to ensure the aesthetic and functional unity of Costco’s built environments into the existing landscapes, resources, and sustainable operations. In addition to hurdles presented by the site’s environment, teams faced the incredible challenge of virtually hiding the entirety of Costco’s massive warehouse, parking structure, and loading bays from public view.
The resulting structures are, arguably, one of the most sustainable, beautifully designed Costco Wholesale developments in the world.
Constructed on a former landfill site, Costco Santa Fe’s location also resides in a high-seismic area in Mexico City, creating soil variables and structure risks. In order to mitigate both challenges, designers implemented the use of piles and a pre-engineered metal building, which simultaneously reduced overall cost and contributed to its LEED-ready design.
To achieve this feat, designers worked to physically and operationally integrate Costco’s structures with the surrounding park, further going above and beyond by matching—or exceeding—the park and the city’s sustainability standards.
With just one side of the building fully exposed to the public, the remaining three are strategically hidden from view, blended into the existing landscape. “Montanitas”, or tall berms covered in native plants, trees, and grasses work double duty to camouflage the warehouse exteriors while minimizing the irrigation and water usage required to allow them to flourish. Green facade screens with native crawling vegetation planted at its base as well as cascading down from the roof above will grow over time to further obscure the warehouse and parking structure’s appearance.
The warehouse’s 144,522 sq/ft metal deck high-performance green roof—three times bigger than any other landscaped space for a Costco in Mexico—was meticulously curated with thousands of native plants and grasses spanning 10 varieties, each reviewed and approved by local environmental agencies. In partnership with Secretaria de Medio Ambiente, insect “hotels” have also been installed, further nurturing nearby flora.
The roof was custom engineered to collect and transport stormwater runoff to the park for landscape amenities such as fountains and ponds. Unique waterproofing and leak-detection systems were also developed to ensure the facility’s rainwater accumulation and operations function correctly and prevent water from seeping through the membrane.
Due to the roof’s green-centric design, the installation of standard HVAC systems required customization. Just one block of machinery lives atop the building, while additional mechanics, including air handling units designed to chill the warehouse with cold water, reside underneath.
Atop the parking structure: a veritable playground for city residents and visitors, purposely designed with sustainability, wellness, and community in mind, and seamlessly blended into the existing Parque Mexicana beyond. Carefully configured, a fútbol field, padel court, and hybrid basketball/volleyball courts sweep across the roof, while a pedestrian bridge extends the existing jogging path, looping it back into the park.
Adjacently overhead Costco’s receiving area lies a beginner’s roller skate park, designed for children, to get the hang of basics before graduating to more advanced terrain.
The one-of-a-kind design, solidifying the concealment of the Costco warehouse, parking structure, and loading bays, unifies the amenities’ connections to the established park experience while offering a new array of spaces for the community and visitors alike to enjoy.
自 2005 年以来，Brilliant Earth 一直通过其高端的线上平台和预约制专属展厅，为全球客户提供符合道德规范、屡获殊荣的精美珠宝。这家以数字技术起家的公司希望拓展其实体零售业务，开设开放式零售空间，于是与 MG2 合作，将 Brilliant Earth 的品牌精神和独特产品无缝地转化为线下体验。
与品牌珠宝一样，Brilliant Earth全新展厅的零售设计和推广方案也经过精心策划，每个环节都体现了匠心独运的工艺。此前，该品牌的所有线下体验均需预约，且大部分展厅都位于零售中心的高层，远离普通顾客的视线。
MG2设计师运用明亮、轻盈、温暖的色调，呼应了Brilliant Earth的线上形象，为全新的展厅体验注入了平易近人的奢华感。这家全新门店——Brilliant Earth的首家此类门店——为品牌带来了引人入胜、互动性强且富有教育意义的零售体验，并通过更多优质的底层空间拓展了其房地产潜力，从而提升了品牌知名度和用户参与度。
从规划到陈列设计，该团队大胆打破了珠宝行业常见的许多壁垒，例如传统的马蹄形柜台，这种柜台常常起到阻碍作用。
相反，为了直接体现该品牌独特的钻石购物体验教育方法，MG2 设计了一个可随每个新空间灵活扩展的固定装置套装方案；一个可定制的零件套件，可以适应任何形式。
曾经用于顾客预约登记的自助服务终端，如今已演变为多功能数字工具。它现在可以帮助顾客了解行业和钻石知识、测量戒指尺寸并完成结账流程，这一功能进一步凸显了Brilliant Earth线上线下服务无缝衔接的理念。
整个商店的陈列柜都像家具一样精心设计；展示柜轻盈地漂浮在空间中，而圆形咨询台则营造出平等舒适的服务体验。这种高度定制化的设计和推广方案，在不增加Brilliant Earth建设成本的前提下得以实现。
Brilliant Earth位于布鲁克林的新店标志着该品牌向前迈进了一步，同时又沿用了其他展厅的经典设计元素。这家位于威廉斯堡的独特建筑拥有拱形天花板和裸露的砖墙，营造出更加宽敞明亮的空间感。这为商品陈列提供了更大的空间，新增了六个展柜、一个预约服务台和一个更注重零售体验的接待区，进一步丰富了品牌的零售产品。Brilliant Earth此次展厅设计的革新，在突出展示其精美珠宝产品的同时，成功地将简约风格与高端灵活的零售理念完美融合。
同样，Brilliant Earth位于普鲁士国王镇的展厅选址也极具特色，其设计上的挑战和机遇并存。该展厅位于一家出口有限且缺乏自然采光的购物中心内，给设计团队带来了独特的挑战。为了使空间焕发生机，设计师重新调整了展厅的布局，无需使用玻璃幕墙，并通过运用大幅面图像、墙面展示柜以及在展示柜上方设置商品陈列，增强了视觉冲击力。此外，展厅前部还采用了嵌入式照明、舒适的沙发座椅以及以教育为主题的展示台，进一步营造出温馨宜人的零售氛围。
展厅的私人预约区经过精心布置，移至空间后方，既为顾客提供了更大的私密性，又最大限度地提升了整体设计的灵活性。设计师沿用了其他展厅的现有组件，并融入了体现品牌特色的新元素，确保了 Brilliant Earth 标志性的明亮轻快风格即使在光线昏暗的购物中心内也能得以延续。
随着全国各地展厅的陆续开业，这家全球领先的道德采购高级珠宝品牌在保持其线上形象的同时，也为消费者打造了全新的零售体验，每家展厅都拥有其独特的风格。
When industry leader 开市客 sought expansion overseas, there were numerous nuanced considerations—culture, capacity, jurisdictional requirements, materials, cost, timeframes, structure variants, building codes, and beyond—that Costco needed to consider in order to ensure their debut in Asia would be an outright success. They employed long-time partner MG2 to help them tackle these challenges and provide a localized, reliable, inherently “Costco Wholesale” experience for new consumer bases across multiple countries.
Taking up residence in urban areas experiencing explosive population growth, real estate and structure footprint are major considerations with each Costco Wholesale designed and built in Asia. The employment of multilevel retail warehouses—a more common practice overseas than here in the United States—provide spatial solutions, but still require careful programming and custom resolutions that designers consider and tailor to each unique location.
虽然在美国的批发零售商那里购物是独一无二的，但在日本，中国，台湾和韩国这样的国家（在Costco Wholesale里度过一天可以成为目的地的家庭），体验可能会不同且新颖。范围的事件。 Costco和MG2团队认真分析并记录了每个地点的购物习惯，并考虑了容量控制，文化规范和社区偏好等变化。部门的设计旨在在商店内部进行调整，以适应地区口味，例如日本强大的寿司部门。
即使是脚印和集成技术也已本地化（移动坡道，电梯，增加停车位等等），可以确保熟悉的客户流和提升的用户体验，而这已成为一种非常流行的购物体验。
凭借我们对Costco项目知识的广度和深度以及数十年来与国家/地区经理的合作，MG2不断为特殊挑战（例如在开业后增加新部门）提供即时解决方案。根据每个地点的独特设计要求，我们的团队已与Costco Wholesale运营部门紧密合作，就每种结构的需求进行了标准化，以充分利用空间。除了简化我们的流程外，MG2还能够控制因国家/地区而异的软成本，从而确保没有任何项目超出预算。
我们的共生关系一直持续到今天，我们最新的项目利用突破性技术（例如VR演练）让高管在新地点开业之前查看楼层。随着Costco Wholesale在中国和其他地区的扩张计划不断壮大，MG2的设计不断突破界限，并彻底改变了亚洲的批发购物体验。
30多年前，我们与开市客（Costco Wholesale）的合作始于一个仓储式建筑。彼时，这个今日仓储零售业的引领者正忙于在广阔的乡村和郊区扎下根基。不过，随着该品牌越来越受欢迎，其业务范围扩展到城市社区，这为项目开发带来了更大的挑战和更多的限制条件。同时，开市客开始大胆地拓展产品范围，提供包括光学和听力中心、药房、加油站和新鲜优质的肉类、熟食和海鲜等各种产品和服务。随着项目相关的规范变得愈加复杂、要求愈发严格，需要有富有创意的设计方案加以应对，也需要一个了解他们的目标、赞同他们的价值观并有意与他们共同成长的敬业的合作伙伴，而他们的选择是MG2。
三十多年的发展，开市客在全球拥有了超过780个门店，MG2则是其延续至今的合作伙伴。我们之间的合作关系不论是在人员方面还是在专业层面都得到了发展提升。我们共同努力，优化建筑设计和交付、成本管理、授权服务、建筑资产管理和项目管理方面的组织效率。 MG2对开市客的需求会做预测，与其共同发展，随着时间的推移不断提升项目完成的速度和一致性。
有MG2作为业务版图拓展的合作伙伴，开市客优化了拓店流程，创建了白金级标准，树立起新的标杆：从施工启动到开业待客仅用110天。建筑设计中体现的“优质好价”的特质，不仅体现于开市客的产品和客户服务之中，也成为其品牌承诺的内在组成部分。
MG2每个月都会对开市客仓储建筑的原型设计进行更新变动，寻求创新方法实现升级和概念改进，同时保留敏捷的开发速度和高质量标准。
我们的合作关系超越了MG2所提供的资源深度和服务广度；我们与开市客的团队之间有着默契共识，共同推动这一广为人知的零售业巨轮不断前行。我们共同创造现代、清洁、安全且符合开市客交付质量标准的现代工业时代的零售环境。我们共同应对无数新的挑战，在携手同行中一次次从看似不可能的机遇中找到问题的解决方案。
在此过程中，我们对开市客的项目设计进行了优化，让其得以获取每年数以百万计的业务收益，同时继续帮助他们不断发展，拓展全球新的消费市场。
如今顾客逛商场期望能享受简单有趣而富有个性化的购物之旅。为了满足这一不断增长的需求，Nordstrom向MG2寻求咨询建议，对我们的团队而言也是一项挑战，要求我们为其Nordstrom Rack各个门店提供富有创意和灵活性的“未来百货店”的概念方案。
最终的设计方案为Nordstrom呈现出可信赖的新方案和优雅而大气的细节设计，包括具有冲击力的店内图示、标牌和凸显商品陈列的零售装置。MG2还设计了性别中立的试衣区和用户友好的收银区。这些成本中立的设计方案帮助Nordstrom实现为客户提供最佳的服务、选择，质量和价值的目标。
MG2 continues to work with Nordstrom in evolving the store planning and design of this concept, positively impacting the customer experience for over 50 locations across the US and Canada. The innovative design remains active today, helping consumers achieve their immediate goals while providing moments of delight.
Based on a shared belief in exceeding customer expectations, MG2 and Target have partnered for more than 20 years on a wide variety of projects, including new build, adaptive reuse, and everything in between. With over 600 projects delivered throughout the U.S., MG2 has perfected the art of adapting each prototypical design into store experiences that attract new customers.
MG2升级改造的门店规模在8000多平米到13000平米之间，通过细致的项目监督和原型设计方案调整，在保有Target广受好评的品牌体验的同时，能够很好地融入本地特色元素。MG2与Target共同致力于打造让每位顾客都感到宾至如归和富有包容性的空间，为他们的购物之旅带来欢乐时刻。
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