Perspectives
Rethinking Play
May 2020 / By Melissa Gonzalez, Mitch Pride
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How do we resurrect play in the new normal and give new life to brands focused on creating joy for kids and their families? As part of the #ExperienceGood campaign with The Vendry and global marketing firm CSM, Melissa Gonzalez and Mitch Pride provide insights on how sensory exploration can ignite a child’s creative spirit, building an emotional connection to a brand.