When physical retail shut down earlier this year, pop-ups went with it. Running a temporary retail store, which has become a popular experiment, especially for DTC brands looking to test the waters of brick-and-mortar, became impossible. And now, as the U.S. market slowly eases into reopening, the pop-up is transforming.
In part two of an op-ed Q&A, retail strategist Melissa Gonzalez provides answers to top questions about the evolution of the retail store as the industry continues to contend with changing consumer behaviors and new challenges during COVID-19. Keywords: digital, fluid, flexible!
Because of the coronavirus and people's buying habits moving online, retail stores are closing everywhere — often for good.
As the world re-emerges from stay-at-home mandates, ROI for any brick-and-mortar venture dollar will need to be justified more than ever.
As the pandemic forces change, and curbside pick-up or BOPIS have become the mandated way to conduct business, consumer’s shopping behaviors are being permanently altered.
In a competitive landscape, chains are striving to differentiate themselves.
The coronavirus pandemic has done a number on normalcy. Much of the world’s cities have been in some form of shutdown and have only begun to emerge, cautiously. No place has reached “back to normal.” Some say normal as we knew it may no longer exist, and instead, we should expect a kind of new normal.
The coronavirus may have killed one of retail’s buzziest trends.
Health and safety experts are teaming up to develop the best plan for reopening restaurants after the coronavirus shutdowns. Learn from pros on the front lines of restaurants to learn how they’re adjusting to the new landscape.
As luxury department stores prepare to reopen their doors, global retailers share their plans — and fears — for the future of shopping.
Redefining the retail experience through a pioneering partnership