Perspectives
Press
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The new pop-up: Brands are rethinking the purpose of a temporary store
Press / July 8, 2020
When physical retail shut down earlier this year, pop-ups went with it. Running a temporary retail store, which has become a popular experiment, especially for DTC brands looking to test the waters of brick-and-mortar, became impossible. And now, as the U.S. market slowly eases into reopening, the pop-up is transforming.
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How Physical Retail Is Transforming in an Increasingly Digitized World
Press / July 8, 2020
In part two of an op-ed Q&A, retail strategist Melissa Gonzalez provides answers to top questions about the evolution of the retail store as the industry continues to contend with changing consumer behaviors and new challenges during COVID-19. Keywords: digital, fluid, flexible!
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The impending retail apocalypse
Press / July 6, 2020
Because of the coronavirus and people's buying habits moving online, retail stores are closing everywhere — often for good.
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The Emergence Of Data-Driven Concepts In Retail: Measuring ROI/Analytics
Press / June 17, 2020
As the world re-emerges from stay-at-home mandates, ROI for any brick-and-mortar venture dollar will need to be justified more than ever.
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Three Ways Developers of Retail Properties Should Rethink Investments
Press / June 16, 2020
As the pandemic forces change, and curbside pick-up or BOPIS have become the mandated way to conduct business, consumer’s shopping behaviors are being permanently altered.
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Restaurants Look to Architectural Design to Attract Customers
Press / June 8, 2020
In a competitive landscape, chains are striving to differentiate themselves.
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We Predict 11 Ways Travel Will Stay Exactly the Same as Before
Press / May 13, 2020
The coronavirus pandemic has done a number on normalcy. Much of the world’s cities have been in some form of shutdown and have only begun to emerge, cautiously. No place has reached “back to normal.” Some say normal as we knew it may no longer exist, and instead, we should expect a kind of new normal.
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In-Store Experience Was Supposed to Save Brick-and-Mortar Retail — What Happens Now?
Press / May 12, 2020
The coronavirus may have killed one of retail’s buzziest trends.
