Perspectives
MG2 In The News
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The new pop-up: Brands are rethinking the purpose of a temporary store
Press / July 8, 2020
When physical retail shut down earlier this year, pop-ups went with it. Running a temporary retail store, which has become a popular experiment, especially for DTC brands looking to test the waters of brick-and-mortar, became impossible. And now, as the U.S. market slowly eases into reopening, the pop-up is transforming.
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How Physical Retail Is Transforming in an Increasingly Digitized World
Press / July 8, 2020
In part two of an op-ed Q&A, retail strategist Melissa Gonzalez provides answers to top questions about the evolution of the retail store as the industry continues to contend with changing consumer behaviors and new challenges during COVID-19. Keywords: digital, fluid, flexible!
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The impending retail apocalypse
Press / July 6, 2020
Because of the coronavirus and people's buying habits moving online, retail stores are closing everywhere — often for good.
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The Emergence Of Data-Driven Concepts In Retail: Measuring ROI/Analytics
Press / June 17, 2020
As the world re-emerges from stay-at-home mandates, ROI for any brick-and-mortar venture dollar will need to be justified more than ever.
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Three Ways Developers of Retail Properties Should Rethink Investments
Press / June 16, 2020
As the pandemic forces change, and curbside pick-up or BOPIS have become the mandated way to conduct business, consumer’s shopping behaviors are being permanently altered.
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Restaurants Look to Architectural Design to Attract Customers
Press / June 8, 2020
In a competitive landscape, chains are striving to differentiate themselves.
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Industry Leader David Schmitz Joins MG2
News / May 21, 2020
This hire emphasizes MG2's commitment to design excellence.
