Design process

Rethinking Play

May 2020 / By Melissa Gonzalez, Mitch Pride

How do we resurrect play in the new normal and give new life to brands focused on creating joy for kids and their families? As part of the #ExperienceGood campaign with The Vendry and global marketing firm CSM, Melissa Gonzalez and Mitch Pride provide insights on how sensory exploration can ignite a child’s creative spirit, building an emotional connection to a brand.