• Multiple locations, North America
  • Specialty retail

Translating an iconic brand across borders

The Vans brand celebrates individuality and the culture of outdoor sports like skating, surfing, snowboarding, and BMX biking. In expanding in Mexico and other markets, VF Corporation needed to translate the Vans store concept into new store designs that reinforce the iconic brand with cultural sensitivity.

MG2 has collaborated with Vans to implement consistent architectural design and planning programs for more than 30 stores across North America.

In each location, the design concept is effectively tailored and efficiently implemented through MG2’s knowledge of cultural trends and the nuances of local developmental processes.