- Brand design, Food, beverage, & entertainment
Corporate Campus Food Hall
Faced with an aging, closed off cafeteria space and disjointed design unrelated to the company or regions in which it resides, MG2 was tasked with creating an inspired dining experience for our client’s corporate campus employees to enjoy. Through a ground-up expansion, interior renovation, and the introduction of eight new culinary venues, our team was inspired to create an atmosphere on par with the best modern food halls around the world.
Modeled to reflect the “approachable industrial” feel of the existing structure and the forest-scape along the perimeter of the campus, the food hall design includes an extended footprint and elevated roofline, further highlighting the outside-in experience.
MG2’s design team created several “from-scratch” brands (complete with separate design languages for each, as well as logos and environmental graphic design) to reflect a wide and varied menu of fare for the diverse population of diners.
Since its reopening in 2016, the cafe—now an authentic representation of the building and culture—has bolstered employee participation, enhanced meaningful technology into the customer experience, driven guest satisfaction, and elevated its customer service through expanded offerings and reduced queue times.