In an effort to satisfy the growing appetites of globetrotters for higher-quality food and beverage options, airports around the world are investing millions into both renovating and designing new dining amenities that excite and delight.
One such experience is the new Hopworks Urban Brewery, located inside the Portland International Airport (PDX). The modern-day brewpub teamed with MG2 to design and build a natural extension of the brand into an airport setting, one that holistically captures their authentic character while weaving in fun, quirky, and socially responsible elements that reflect their ethos.
“As champions of sustainability, we couldn’t be more honored to become beer ambassadors”
As a family-owned business, Hopworks has a loyal following of locals, cyclists, and beer enthusiasts. As such, a bike-themed, family-friendly brewery was designed to highlight Hopworks’ vast portfolio of organic beers and extensive food menus, fit for both adults and kids alike. Maintaining the integrity of the yellow-and-black Hopworks brand motif to authentically mirror their Portland streetside locations, space seamlessly balances the brand’s cycling and street culture with PDX wayfinding, design aesthetics, and graphics.
“As champions of sustainability, we couldn’t be more honored to become beer ambassadors for the best brewing city on earth in the best airport in the country,” remarks Christian Ettinger, Hopworks Urban Brewery Founder, of the space. “We are so excited to welcome travelers to Portland with a cold pint of organic beer in our new, beautifully designed pub!”