Consumer Experiences
SSP America
Once a place for generic restaurants serving mediocre food, airports have come to realize investing in an array of quality F&B options can yield higher customer satisfaction and subsequent profits. As a result, multi-million-dollar renovation plans for the Los Angeles, Seattle and Portland international airports call for a number of new dining amenities.
After the government agencies that own and operate the airports announced redevelopment programs in 2017, MG2 worked with SSP America to develop a series of restaurant concepts to submit for leases. Concepts for multiple high-performing national brands and popular local brands were awarded contracts, as were one-of-kind brands crafted by MG2 exclusively for each airport. Six of the restaurants selected for the Seattle airport will be featured together as part of a food hall environment also designed by MG2.
LAX Photography: LAX Shop Dine
The work was developed and completed alongside SSP America and Unibail-Rodamco-Westfield Airports (URW Airports), the in-terminal commercial developer and manager of LAX Terminal 1.
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Project Details
- Multiple locations, U.S.
- SSP America
- Food & Beverage
- 450 - 7,000 SF
- Architecture, Brand Design