Founded on the idea that life is “one long weekend,” Tommy Bahama, a lifestyle brand, is known for its relaxed, sophisticated casual wear and island-inspired victuals. To re-invigorate the retail experience, engage all the senses, and holistically reflect the brand, Tommy Bahama partnered with MG2 to develop a new design language. The ultimate intention was to cultivate a cohesive customer experience across their many stores, restaurants, and bars.
MG2 designed three unique retail concepts, Iconic Resorts, Family Retreat, and Island Bohemia, inspired by the authentic spaces one might inhabit throughout decades of sun-soaked, salt-water getaways. Iconic Resorts renders lush greenery, and geometric screens while Family Retreat features worn-in surfaces reminiscent of a 1960s beach home. Last but not least, Island Bohemia offers rich, unconventional textures with abstract prints. All three concepts provide an exploratory customer journey filled with layers of delightful, tactile experiences.