When SSP America sought to replace an existing food and beverage venue in Seattle-Tacoma International Airport with a cutting-edge, interactive experience, they partnered with MG2 to create VYNE: a technology-driven wine bar and tasting room.
Born from the goal of showcasing a diverse selection of Washington wineries to travelers from around the globe, VYNE’s interactive pour-it-yourself wine journey offers upscale yet laid-back ambiance in an industrial-modern environment, creating a destination-worthy reprieve from the bustle of SeaTac’s central terminal.
To bring this experience to life, designers at MG2 explored the creation of a unique design language, look, and feel that would be unlike anything else the concourse had to offer.
Tackling everything from logo development to architecture scope, all the way through construction in a challenging footprint located directly above baggage claim, the teams worked closely together to deliver a final product that is as interactive and educational as it is inviting and enticing.
In 2022, with an above-and-beyond design demonstrating an innovative approach and effective partnership between the airport, its passengers, and the larger Washington community, VYNE was awarded the “Best New Food and Beverage” full-service concept by the Airports Council International – North America.