Balancing sophistication with playfulness, MG2 designed a space for discerning women who work hard, care for their kids and want to look fabulous while doing it.
MG2 worked closely with Evereve’s founders and their visual merchandising team to create a new retail concept that elevates brand-driven storytelling. The “soul” of the store is the fitting room and lounge area where seating and tables are thoughtfully curated to accommodate styling sessions and women shopping with children.
Throughout the environment, pops of color, metallic accents and eclectic imagery are juxtaposed against poured concrete, white brick and industrial fixturing. The result is a space that feels energetic and visually communicates to women they don’t need to stop shopping for chic, fun outfits simply because they’ve entered motherhood.