With conventional grocery chains and upstart specialty grocers increasing their market shares in the organic food industry, Puget Consumers Cooperative (PCC) recognized the need to differentiate itself from the competition. After 65 years in business, the consumer-owned grocery co-op embarked on a brand refresh, changing its name from PCC Natural Markets to PCC Community Markets, unveiling a new logo and announcing a series of new format store openings.
MG2 partnered with PCC to execute the architectural vision for the stores, creating open and transparent retail environments to mimic the co-op’s approach to sourcing honest, sustainable food. For instance, the kitchen and produce prep areas are highly-visible and the produce section is centralized within the store, so it is the first display shoppers see upon entering. Other details, such as separating the store into distinct shops, emphasizing natural lighting and lowering counters and refrigerated cases, helps staff engage with shoppers and energizes the space to feel like a farmers’ market.
To further demonstrate its commitment to the community, PCC is working with MG2 to ensure all new stores operate on 100 percent renewable energy and achieve LEED v4 or Living Building Challenge certification.
PCC worked with Graham Baba Architects on the re-brand and initial concept design and MG2 acted as architect of record for the first new location in Burien, WA. MG2 is now working as PCC’s prime architect.