MG2的任务是将未充分利用的室外公共区域转变为一个餐饮场所，每天可为数百名企业园区员工提供服务。设计“厨房容器”的布局以及在空间内放置设备需要与食品服务运营商紧密合作，以了解每个菜单项的分步准备过程。由于占用空间有限（20'x 8'），设计团队不得不考虑线性。一切都需要简化和专门构建。
顾客可以在随身携带的窗户外用餐。从那里，他们可以选择在附近的餐桌上露天用餐，也可以在“饭厅”容器中进餐，该容器具有肉块式桌子，格子软垫长椅，霓虹蓝线椅子和爱迪生灯泡倒吊着悬挂成品储油罐。
MG2的品牌开发团队设计了定制的图形和标牌，装饰了这两个运输容器。
优衣库是全球第四大服装零售商，拥有超过1,400家商店，其销售网络不断扩大，提供优质，休闲的服装。随着优衣库的不断扩展，他们致力于将每个市场的文化特征整合到零售店中，同时忠于品牌的核心设计。
进入新市场时，优衣库通过利用弹出式或临时商店位置来战略性地提高品牌知名度。 MG2与UNIQLO的美国和日本团队合作，进行了一系列此类弹出式窗口以及在线购物中心和旗舰店。一个特别独特的弹出窗口位于波士顿历史悠久的法纳伊大厅市场中，其后是附近的一家旗舰店，体现了优衣库的现代美学与将近200年历史的昆西市场建筑的传统融合。
在每个商店位置，MG2都诠释了UNIQLO的主要品牌和设计价值，以适应市场的独特特征。优衣库的标志性设计元素-从精确的对称处理到着重于进入时的强烈视觉冲击-确保每家商店都忠于UNIQLO品牌，同时吸引了一批新的忠实顾客。
Nestled in Concourse D of the Portland International Airport (PDX), the Deschutes Brewery Public House provides a “taste of place” experience for travelers. One of two PDX brewery collaborations between MG2 and SSP America (the other being Hopworks Urban Brewery), Deschutes Brewery Public House is designed to provide a warm, inviting feel of an open-air restaurant while inside the airport. The interior pays homage to Deschutes’ history with custom artwork that demonstrates the brewing process, wall wraps made from used barrel staves, and a digital fireplace bookended with firewood and gallery walls showcasing photos from the brewery’s 30-year history.
随着消费者越来越多地利用自动导购和自主结账技术，门店数字化在线下实体购物环境中的应用变得越来越普遍。了解模块化设计如何应对我们瞬息万变的世界的需求。
作者：梅利莎·冈萨雷斯（Melissa Gonzalez），配图：米奇·普赖德（Mitch Pride），阿丽莎·乔·泰勒（Alyssa Joy Taylor）
我们如何在新常态中复活游戏，并为专注于为孩子及其家庭创造欢乐的品牌赋予新生命？作为 #ExperienceGood 与 文德里 和全球营销公司 CSM，梅利莎·冈萨雷斯（Melissa Gonzalez）和米奇·普赖德（Mitch Pride） 提供见解 感官探索如何激发孩子的创造力，与品牌建立情感联系。
Evergreens面临挑战，以创建一个无缝的客户体验，以反映他们对向大众提供健康美味的美食的热情，Evergreens与MG2合作设计了他们在希尔斯伯勒的波特兰地区的首个地点。我们的设计团队致力于在更小的空间内创造出更加无缝的体验，从而在整个客户旅程中减少了额外的步骤。
由此产生的空间具有清晰的视觉线条，反映了常绿对清洁食品的热情，而智能的隐藏式存储空间则为物料和配料提供了充足的空间。精美的色彩和醒目的图形给品牌信心注入了信心，并彰显了该地区的骄傲，而俏皮的展示箱展示了产品，模仿了精品餐饮体验。选择适度的材料和饰面，以增加耐用性并延迟翻新，从而减少长时间的不必要浪费。
拥有100年悠久历史并在美国拥有数百万忠实顾客的标志性餐厅品牌白色城堡（White Castle）准备提高就餐体验的标准。他们提供一种独一无二的菜单，因此他们需要大胆，创新地升级产品，以寻求向未开发的消费者群体介绍自己。
White Castle与MG2合作，与我们的设计团队携手合作，为更现代的客户旅程提供原型，其中包括物理和技术升级。这些增强功能包括灵活的室内-室外可转换就餐区，以及全新的数字体验，包括移动POS订购和交互式驾驶。
为了满足环球旅行者对高质量食品和饮料选择日益增长的需求，世界各地的机场都在投入数百万美元来翻新和设计令人兴奋和愉悦的新餐饮设施。
这样的经验之一就是位于波特兰国际机场（PDX）内的新Hopworks城市啤酒厂。现代的Brewpub与MG2合作，将品牌的自然延伸设计并建立到机场环境中，从而在捕捉有趣，古怪且具有社会责任感的元素时，全面体现其真实的个性。
“作为可持续发展的拥护者，我们无比荣幸地成为啤酒大使”
作为一家家族企业，Hopworks具有当地人，骑自行车者和啤酒爱好者的忠实拥护者。因此，以自行车为主题的家庭友好型啤酒厂的设计旨在突显Hopworks丰富的有机啤酒和丰富的食品菜单组合，适合成人和儿童。空间保持黄色和黑色Hopworks品牌图案的完整性，以真实地反映波特兰的街头位置，而空间则通过PDX寻路，设计美学和图形无缝地平衡了品牌的自行车和街头文化。
Hopworks城市啤酒厂创始人克里斯蒂安·艾丁格（Christian Ettinger）表示：“作为可持续发展的倡导者，我们很荣幸能够成为该国最佳机场上地球上最好的酿造城市的啤酒大使。” “我们很高兴能在我们设计精美的新酒吧里，以一品脱的有机啤酒欢迎旅客来到波特兰！”
自 2007 年以来，快速休闲餐厅 Smashburger 在 9 个国家、37 个州和越来越多的地方为全球饥肠辘辘的粉丝提供了数百万个同名汉堡。在市场上，他们与 MG2 合作更新他们的用餐体验和品牌，强调他们独特的过程，鼓励社区，并拥抱他们作为厨师设计产品的传统。
一种开放、舒适的布局，鼓励用餐者在用餐之外停留更长时间。每个 Smashburger 空间都配备了反映厨师工作室的设备，增加了 USB 充电器、免费无线网络和各种不同的座位选择，可满足所有类型的体验——从一个人拿一个汉堡和一杯啤酒，到一大群朋友庆祝体育胜利。厨房的视野被打开，展示了汉堡粉碎技术，配有看台以正确观察众所周知的表演。同时，使用中的设备元素延伸到服务柜台，真正将顾客包围在烹饪过程中。
更新后的调色板向品牌的科罗拉多根源致敬，并在过度饱和的市场中成为一个关键的差异化因素。 MG2 设计师利用灰色、深灰色和黄色，与锈色和蓝色的子类别融合——向他们的丹佛根源致敬——创造了一种独特的风格和个性，同时产生视觉识别和与典型的红色、白色和黑色的距离普通汉堡店的调色板。
Finally, and perhaps most pronounced, each Smashburger proudly showcases local pride through customized art installations and EGD in each new location.
例如，波士顿通过以伦纳德·P·扎基姆 (Leonard P Zakim) 的双层山纪念桥 (Bunk Hill Memorial Bridge) 的轮廓为特色的墙壁覆盖物以及反映该结构电缆设计的内部装饰，向其当地建筑致敬。
Costco Wholesale first opened its global headquarters campus in the mid-1990s and has continued to expand as the company grows. Working closely with the City of Issaquah, MG2 has been partnering with Costco on developing a 30-year agreement to expand on the original master plan, which features up to 1.5 million additional square feet of office space.
The design aims to evolve Costco’s corporate campus by reimagining working environments, enhancing connectivity to the surrounding natural environment and community, and integrating modern, efficient, and sustainable practices and materials. In its current phase, open, collaborative workspaces, multi-functional parking facilities, and high-efficiency sustainable materials and operations take center stage.
MG2’s interior design programming for Costco’s new nine-story building serves as the standard and foundation for all office spaces across the company. Layouts and furnishings place a consistent emphasis on health and wellness, providing employees with open-concept workspaces and flexible meeting areas. To further promote collaboration and culture, three new food and beverage spaces, an auditorium, and an art-centric exhibit space contribute to the brand’s principles of “campus, connection, and community” that it has envisioned for its evolved headquarters.
The expanded fitness center, which now includes a gym in the parking garage, allows for more daylight and promotes overall employee well-being. The flexible exhibit area on the ground floor of the new parking garage provides a space for vendors to showcase their products to employees.
In tandem with Costco Wholesale’s new nine-story office building, MG2 also designed a complimentary parking structure for employees, featuring 1,694 stalls and 712,000 square feet of space. Connected to the workspaces via a sky bridge, the first floor of the parking garage features a 13,130-square-foot staff wellness center—complete with a fitness gym, aerobics room, full-service locker rooms, and secure interior bicycle storage—a 14,500-square-foot exhibit hall—which provides a space for vendors to showcase their products to employees—and a catering kitchen.
Costco and MG2 prioritized sustainability throughout the design, targeting sustainable certifications and sourcing local materials. Key sustainability features include:
Additionally, a 43.75 kW solar photovoltaic system on the roof trellises—equating to roughly 2,250 square feet of solar panels—is installed atop the parking garage, while the interior of the garage houses three large backup generators to support the adjacent offices.
Costco’s commitment to sustainability is further demonstrated by providing real-time feedback through a display in the Headquarters lobby, helping inform employees on how they can improve their energy and water consumption.
As the 30-year master plan continues to evolve and take shape, MG2’s forward-looking design approach for Costco’s Headquarters expansion creates a dynamic, interconnected, and sustainable work environment that fosters collaboration and well-being.
The emphasis on a healthy interior design language, multi-functional environments such as its new parking garage, and sustainability features both inside and out showcase the brand’s dedication to its employees, the local community, and the environment.
为了更好地服务于客户并扩展其在纽约市场的业务增长战略的一部分，Nordstrom寻求扩大其在当地的商店的经验，以提供新服务，例如在线订单取货，更改和定制，样式以及更多餐饮服务。满足在目标社区生活和工作的客户的独特需求。
They partnered with MG2 / The Lionesque Group to bring their vision of offering boutique, local services to life in New York City’s Upper East Side. Working side-by-side with the Nordstrom team, our designers ensured furnishings, fixtures, customer flow, and build-out met the demands of the local shoppers. The resulting space features a flexible model and floor plan that is adaptable to the changing needs of customers.
如今顾客逛商场期望能享受简单有趣而富有个性化的购物之旅。为了满足这一不断增长的需求，Nordstrom向MG2寻求咨询建议，对我们的团队而言也是一项挑战，要求我们为其Nordstrom Rack各个门店提供富有创意和灵活性的“未来百货店”的概念方案。
最终的设计方案为Nordstrom呈现出可信赖的新方案和优雅而大气的细节设计，包括具有冲击力的店内图示、标牌和凸显商品陈列的零售装置。MG2还设计了性别中立的试衣区和用户友好的收银区。这些成本中立的设计方案帮助Nordstrom实现为客户提供最佳的服务、选择，质量和价值的目标。
MG2将继续与Nordstrom的合作，持续完善门店规划设计和概念设计，为美国和加拿大超过25家门店的顾客体验带去积极影响。这些富有创意的设计至今仍活力满满，在为消费者带来欢乐购物时光的同时也帮助他们实现自己的购物目标。
与西雅图巧克力公司建立合作伙伴关系的几年来，他们的首席执行官和创始人邀请MG2为他们的工厂设计了一个难忘的互动式参观体验。通过品尝巧克力，并亲眼目睹导致糖果制作的详细步骤，参观者将深入了解西雅图巧克力品牌为何如此与众不同。
该技术过程涉及数十个运动部件，需要对现有工厂进行研究。与当地管辖区的会议对于将工业用团体设施转变为吸引人的公共空间，同时利用成本有效的设计解决方案至关重要。
这些旅行团将客户引导至明亮的品红色走道，将他们沉浸在幕后的产品制造，分类和包装方式中。然后，它带领客人进入一个互动式教室，教室配有品味栏，配以定制桌子，罐子和瓶盖。这是一种多感官，独一无二的品牌体验，从客人进入标志性零售空间开始就让他们沉浸其中，并提高了工厂参观的门槛。
面对老化，封闭的自助餐厅空间以及与公司所在的公司或地区无关的脱节设计，MG2的任务是为客户的企业校园员工创造启发性的就餐体验。通过全面的扩建，室内装修以及八个新烹饪场所的引入，我们的团队受到启发，创造了与世界上最好的现代美食大厅同等的氛围。
食品厅的设计旨在反映现有结构和校园周边森林景观的“可接近的工业”感觉，其设计包括扩展的占地面积和高架的屋顶线，进一步突出了室外体验。
MG2的设计团队创建了几个“从零开始”的品牌（每种品牌都有各自的设计语言，以及徽标和环境图形设计），以反映针对不同食客的广泛多样的票价菜单。
自2016年重新开放以来，这家咖啡馆-现在是建筑物和文化的真实体现-增强了员工的参与度，将有意义的技术增强到客户体验中，提高了客户满意度，并通过提供更多产品和减少排队时间来提高客户服务水平。
生活方式品牌Tommy Bahama以“人生是一个漫长的周末”为理念而创立，以休闲，精致的休闲服和岛屿风情而闻名。为了重振零售体验，吸收所有感官并全面反映品牌，Tommy Bahama与MG2合作开发了一种新的设计语言。最终目的是在众多商店，饭店和酒吧中培养凝聚力的客户体验。
MG2设计了三个独特的零售概念，标志性的度假胜地，家庭度假胜地和波希米亚岛，其灵感源于人们可能在数十年的阳光普照的咸水逍遥游中居住的地道空间。 标志性度假村 渲染郁郁葱葱的绿色植物和几何屏幕 家庭务虚会 具有磨损的表面，让人联想到1960年代的海滨别墅。最后但并非最不重要的， 波希米亚岛 提供带有抽象图案的丰富，非常规的纹理。这三个概念都提供了探索性的客户旅程，充满了令人愉悦的触觉体验。
同样重要的是，MG2设计的夹具，材料和销售要素的综合系统为Tommy Bahama带来了可扩展性的好处，因为它继续将每个概念提供给规模和编程不同的多个市场。
精心设计，可举办造型会议和带小孩的女性购物。
MG2与Evereve完美结合，与Evereve合作，为挑剔的女性设计了一个空间，这些女性努力工作，照顾自己的孩子，并希望长得漂亮。
我们的设计师与造型公司的创始人和视觉商品销售团队紧密合作，共同创造了一种新的零售概念，以提升他们的品牌故事。商店的“灵魂”是试衣间和休息区，精心挑选了座位和桌子，以适应各种时尚场合以及带孩子逛街的女性。
在整个环境中，色彩斑,、金属色调和折衷的图像并列在浇筑的混凝土，白砖和工业固定装置上。结果是一个充满活力的空间，并通过视觉传达给女性，因为他们已经进入了母性生活，因此不必停止购买时尚有趣的服装的女性。
作为一家拥有96年历史、具有标志性的高档鞋履制造商和零售商，Allen Edmonds与MG2合作，为其品牌焕新计划重塑门店购物体验。全新的购物环境融合了工业风格元素（旨在致敬该品牌近百年的“美国制造”荣耀历史）和现代风格的细节元素，着重展现Allen Edmonds鞋履产品精湛的手工工艺。
该品牌威斯康星州（也是产品的生产地）华盛顿港门店的各种元素包括家具、饰面和视觉陈列设计等均旨在提升购物体验。
现代设计风格让顾客感受到高端品味，传达真实的品质感，一体化的设计策略提升了品牌形象。
Allen Edmonds的鞋履产品如若保养得当，几乎可以使用一生，拥有可传承延续的超高品质。品质的力量和经典的风格铸就了不可估量的价值。全新店面设计力图向生活于快时尚时代的新兴消费群体传达该品牌的特质与形象。
就在五年前，您很难在附近找到逃生室。但是，今天，可用的冒险数量猛增，仅在美国就增加了2400%。作为天生的难题解决者，他们日复一日地在复杂的物理环境中工作，当《逃脱游戏》的创始人与我们的团队在佐治亚州亚特兰大建立原型合作时，MG2设计师就满月了。
MG2整合了The Escape Game内部团队精心设计的独特逃生室技术，与利益相关者共同努力，为未来的地点注入了原型体验设计，品牌标准和项目流程。客户还获得了MG2与当地司法管辖区紧密合作以应对这种独特类型的项目所面临的具有挑战性的建筑法规要求的经验的附加价值。
逃脱游戏体验融合了强大，一致的品牌标识属性，同时为客户在每个空间提供一种独一无二的娱乐体验。 MG2协助The Escape Game在佐治亚州亚特兰大开设了第一家分店，并继续在概念开发方面进行合作，因为它们已扩展到内华达州，加利福尼亚州和西北太平洋地区。
When Burrow—an innovative home furnishings brand part of the new direct-to-consumer retail movement—sought to follow up on the success of two pop-up shops with permanent flagship locations in New York, Boston, and Los Angeles, the design of these spaces hinged on a central question: How could these new flagships transform a successful online retailer into a lively, exciting lifestyle brand shoppers would now have the opportunity to interact with in-person?
Partnering with MG2 / The Lionesque Group, the teams collaborated on store design, site evaluation, and project management to bring to life Burrow House: immersive, multi-faceted, award-winning retail environments designed to grow with the company’s product line and tell the brand’s story in an experiential way.
Designed to showcase what life would be like with their furniture, Burrow House illustrates vignettes from the smallest city studio apartments to sweeping suburban family rooms. They flow from one space to the next, curating distinct narratives that offer fully shoppable bed and living room experiences. Each Burrow House location is unique, individually scouted, selected, and modularly curated by designers to best represent the brand to its target demographic in each given neighborhood.
Sustainably sourced materials reflect an inviting and familiar, mid-century style within a refined atmosphere using temperate woods and warm paint colors. And, like their award-winning furniture, the store design is flexible and modular, allowing for the continued evolution of their interiors to align with seasons, design trends, new collections, and blossoming partnerships with other DTC brands.
With locations in New York, Boston, and Los Angeles, and more on the way across the country, Burrow House is a memorable retail experience that emboldens one to redesign their living spaces far beyond a single purchase of a new couch.
Since opening its doors, Burrow House has been featured in Furniture Today as well as Forbes, and recognized by 快速公司创新设计奖 for Retail Environments.
Nick Caputo has a hyper-focus on setting up clients for long-term financial success, by streamlining operational efficiencies. As a Principal for MG2, he excels at putting visual plans into action and helps clients remain agile to ensure projects are delivered on time and budget, helping brands such as Leica, Nordstrom Local, and Victoria’s Secret evolve their offering and consumer engagement through experiential retail business models.
Nick的职业生涯致力于帮助各种规模的企业发展壮大，他沉迷于与创新品牌合作，培育和发展他之间发展的关系所带来的快速能量和独特挑战。他对工作的热情只能与对优质家庭时光的热爱，交往中阳光普照的一天以及他即兴煎蛋的能力相抗衡。
MJ Munsell是一位屡获殊荣的策略师，在过去的三十年中，他一直在研究消费者行为并指导下一代设计师。在担任首席创意官期间，她倡导MG2多元化市场中以人为本的设计，为我们的客户提供有意义的解决方案。在她的整个职业生涯中，她与Nordstrom，Anthropologie和Hyatt等品牌合作，创造了难忘的体验。当她不幻想新颖的空间时，可以发现MJ享受音乐节或探索城市景观，以寻找灵感和完美的卡布奇诺咖啡。
秉持超越客户期望的共同信念，MG2和Target已携手合作了超过15年，完成了包括新建项目、适应性改造等各种项目。MG2已成功完成了遍布全美境内600多个门店设计，将店面原型设计方案因地制宜地实施到每一个项目之中，吸引更多新的顾客。
MG2升级改造的门店规模在8000多平米到13000平米之间，通过细致的项目监督和原型设计方案调整，在保有Target广受好评的品牌体验的同时，能够很好地融入本地特色元素。MG2与Target共同致力于打造让每位顾客都感到宾至如归和富有包容性的空间，为他们的购物之旅带来欢乐时刻。
Since its inception in 1953, PCC Community Markets— the largest consumer-owned food cooperative in the United States—has meticulously curated their store designs, programming, and community engagement to embrace and empower the neighborhoods they serve. In 2017, they began a journey that would not only elevate the co-op’s dedication to health and wellness on an unprecedented scale but would pioneer a goal that no grocery store or chain had ever sought before. PCC Community Markets was undertaking the challenge of becoming the world’s first LEED-certified grocery store to obtain Living Building Challenge (LBC) Petal Certification. And in the winter of 2020, their vision was realized.
PCC Community Markets in the Ballard neighborhood of Seattle, WA is the first LBC Petal Certified grocery store on earth. The Living Building Challenge is a rigorous and highly revered green building certification program and sustainable design framework that visualizes the ideal for the built environment. Since its extraordinary achievement, two more PCC stores—West Seattle and Bellevue—have also achieved LBC Petal Certification.
Overflowing outside and welcoming you in, each PCC Community Markets experience holistically emulates that of an open-air farmer’s market and is one that serves as an authentic reflection of the neighborhood it serves. Furthering that reflection, each store incorporates a handmade art installation, crafted exclusively from reclaimed materials and/or painted by a local artist. In Ballard, for example, shoppers are greeted by “Peggy”: a three-story multi-dimensional octopus and her accompanying mural, a display whose materials were conscientiously selected to ensure the LBC’s Materials Petal standards were met.
Store programming is holistically designed to be flexible, transparent, and engaging, adaptably built to evolve alongside culinary trends. Elements throughout the store, such as reclaimed local cedar wood produce bins, can be easily rearranged to fit the needs of every seasonal showcase.
肉类、海鲜和烘焙区这种具有互动性质的区域没有被雪藏在角落，而是靠近自然光源进行布局，从而提高了空间的可见度和真实性，同时消弭了传统超市“后店区”的感觉。
The decision to work with a limited materials palette was intentional, aligning with the goals of durability, sustainability, and minimizing waste.
In Ballard, for instance, 100% of the store’s wood—showcased across fixtures, custom benches, and countertops—is FSC certified, with 10% of elements, from foodservice equipment to shelving, having been reclaimed or reused. Over 40% of the materials, just shy of $1.4M, were sustainably sourced, with 9.2% of those being locally derived from within 100 miles. Stores are now able to capture substantial heat and energy savings and reduce water use by 50%.
Achieving the world’s first Living Building Challenge Petal Certified grocery store—an unprecedented accomplishment in the United States—PCC Community Markets continues to push the boundaries of sustainability by pursuing certification in a number of its other new stores.
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