消费者体验

PCC社区超市

consumer experiences in grocery retail

整体性社区,高度可持续性

Since its inception in 1953, PCC Community Markets— the largest consumer-owned food cooperative in the United States—has meticulously curated their store designs, programming, and community engagement to embrace and empower the neighborhoods they serve. In 2017, they began a journey that would not only elevate the co-op’s dedication to health and wellness on an unprecedented scale but would pioneer a goal that no grocery store or chain had ever sought before. PCC Community Markets was undertaking the challenge of becoming the world’s first LEED-certified grocery store to obtain Living Building Challenge (LBC) Petal Certification. And in the winter of 2020, their vision was realized.

PCC Community Markets in the Ballard neighborhood of Seattle, WA is the first LBC Petal Certified grocery store on earth. The Living Building Challenge is a rigorous and highly revered green building certification program and sustainable design framework that visualizes the ideal for the built environment. Since its extraordinary achievement, two more PCC stores—West Seattle and Bellevue—have also achieved LBC Petal Certification.

Overflowing outside and welcoming you in, each PCC Community Markets experience holistically emulates that of an open-air farmer’s market and is one that serves as an authentic reflection of the neighborhood it serves. Furthering that reflection, each store incorporates a handmade art installation, crafted exclusively from reclaimed materials and/or painted by a local artist. In Ballard, for example, shoppers are greeted by “Peggy”: a three-story multi-dimensional octopus and her accompanying mural, a display whose materials were conscientiously selected to ensure the LBC’s Materials Petal standards were met.

Store programming is holistically designed to be flexible, transparent, and engaging, adaptably built to evolve alongside culinary trends. Elements throughout the store, such as reclaimed local cedar wood produce bins, can be easily rearranged to fit the needs of every seasonal showcase.

肉类、海鲜和烘焙区这种具有互动性质的区域没有被雪藏在角落,而是靠近自然光源进行布局,从而提高了空间的可见度和真实性,同时消弭了传统超市“后店区”的感觉。

The decision to work with a limited materials palette was intentional, aligning with the goals of durability, sustainability, and minimizing waste.

In Ballard, for instance, 100% of the store’s wood—showcased across fixtures, custom benches, and countertops—is FSC certified, with 10% of elements, from foodservice equipment to shelving, having been reclaimed or reused. Over 40% of the materials, just shy of $1.4M, were sustainably sourced, with 9.2% of those being locally derived from within 100 miles. Stores are now able to capture substantial heat and energy savings and reduce water use by 50%.

Achieving the world’s first Living Building Challenge Petal Certified grocery store—an unprecedented accomplishment in the United States—PCC Community Markets continues to push the boundaries of sustainability by pursuing certification in a number of its other new stores.


  • 项目细节

  • 地点 华盛顿州多家门店
  • 客户 PCC社区超市
  • 市场分类
  • 规模 1850-2320平米
  • 设计服务
  • 资质认证 LEED 4级认证,生活建筑挑战花瓣认证

我们的员工:引领MG2前进

MG2很高兴宣布在我们的工作室和办公室中晋升40多名员工。 MG2植根于认可和赞赏的文化,不仅庆祝领导层内人员的进步,而且庆祝每个团队成员的进步。这里没有小角色。没有无情的才能和坚定不移的奉献精神 所有 我们的员工,我们将不再是今天的公司。

2020 promotions grid of photos and quote

MG2能够激发创造力,认可成就并从内部提升,我们感到非常自豪,因此,我们很高兴向您介绍今年的冉冉升起的新星,他们为我们在设计,运营,计划管理和开发方面的未来铺平了道路更多:

尔湾

  • 努比亚·埃雷拉|晋升为助理2
  • Mackenzie Gibbens |晋升为准3
  • Meadow Pirigyi |晋升为准3
  • 杰西卡·拉巴克(Jessica Labac)晋升为准4
  • 艾萨克·佩雷斯|晋升为准5

华盛顿特区

  • Gabriella Santostefano |晋升为助理2
  • Hazel Ventura |晋升为助理2
  • Krysten Gormly |晋升为准3
  • 伊沙纳(Ishana)晋升为准3
  • Paola Moreno |晋升为准3
  • Behbood Vatani |晋升为高级估算师
  • Meridyth卡特勒|晋升为高级助理1

明尼阿波利斯

  • Ryan Hartsuff |晋升为准5
  • 莫妮卡·罗素|晋升为准5
  • Liz Aiello |晋升为高级助理1

西雅图|社区环境

  • 雅各布·索萨德|晋升为助理2

西雅图|客户程序

  • 莎拉·伯蒂斯(Sarah Bertis)|晋升为助理2
  • 惠特尼·戈麦斯|晋升为助理2
  • Morgan Nestegard |晋升为助理2
  • 玛丽娜·索斯纳|晋升为助理2
  • 康纳·迪米克|晋升为准3
  • Trevor Gunderson |晋升为准3
  • Darren Mobley |晋升为准3
  • Kyle Bembenek |晋升为准4
  • 麦家琪|晋升为准4
  • Brian Dobry |晋升为准5
  • Fiona Cutner |晋升为高级助理1
  • 艾米·哈特|晋升为高级助理1

西雅图|消费者体验

  • 布里奇特·阿诺德|晋升为助理2
  • 罗宾·伯格斯|晋升为准3
  • Elle Reinhard |晋升为准3
  • 霍华德·舒利恩|晋升为准5
  • 闵在权|晋升为高级助理1

西雅图|操作方式

  • 艾比·德雷克|晋升为高级平面设计师
  • 凯莉·库克|晋升为计划经理
  • 娜塔莎·温德|晋升为计划经理
  • 切尔西·帕迪劳|晋升为人力资源专员

在我们的领导团队中, MJ Munsell 已晋升为首席创意官。而且,除了两位新的校长之外- Risa YukiMark Taylor -和两名新的副校长- 斯科特·欧文 Mitch Pride —我们也很高兴欢迎另外两名股东: Melissa GonzalezNick Caputo,最近通过与我们的合并加入了MG2家族 Lion'eqsue集团.

2020 promotions grid of photos and quote

零售建筑设计领导者MG2与经验丰富的零售设计公司The Lion'esque Group合并

Stella & Dot pop-up

国际建筑公司MG2以与Target,PCC,DSW,Anthropologie,Costco和Tommy Bahama等领先零售品牌的合作而闻名,现已正式与 狮式集团(TLG):一家位于纽约的体验式零售公司,专注于沉浸式弹出式商店。这种合作关系使MG2和TLG能够为其客户提供更广泛,可扩展和互补的服务。

此次合并是行业首创,直接反映了零售业中可见趋势:一个快速发展的市场,要求品牌必须具有足够的敏捷性和灵活性,以创建沉浸式空间,这些空间与技术交织在一起,并被设计成交互式的,社区驱动的故事。 MG2和TLG曾与Nordstrom,Amazon和Shape Properties等具有远见的客户合作,现在将他们在经验设计,运营策略和架构服务方面的专业知识相结合,以创建一种全面的,端到端的设计实践,帮助他们的合作伙伴塑造并定义零售的未来。

“从我最初与Melissa和Nick的对话中,我们的价值观,目标和我们最热衷的事物之间的一致性很明显,我们共同致力于为客户的客户创造难忘的,变革性的体验。同时,我非常尊重TLG为MG2和我们的客户带来的独特视角和专业知识。我很高兴看到未来为我们俩带来了什么。”

——MG2首席执行官米奇·史密斯(Mitch Smith)

梅洛莎·冈萨雷斯(Melissa Gonzalez)于2009年成立的狮王集团(Lion'esque Group),其客户包括Purple,Brandless,Puma,RealReal,Citizenry和Thrive Global,将继续致力于零售策略和弹出式零售,同时使用已有的砖块和砂浆品牌将其空间转变为个性化,动态的购物体验。该团队将成为MG2的纽约办事处,在保持其Lionesesque Group品牌的同时扩大其全球影响力。

“这一决定不仅在于扩大我们的能力和资源;还在于扩大我们的业务范围。这还与使自己与合作伙伴结盟有关,该合作伙伴拥有我们的愿景,企业家精神,对变革性设计的热情以及灵活的方法来学习和适应瞬息万变的行业。像TLG一样,MG2为客户设想更广阔的未来,并帮助制定设计解决方案以使他们到达那里。”

莱昂斯集团(Lion'esque Group)首席执行官梅丽莎·冈萨雷斯(Melissa Gonzalez)

MG2合作伙伴PCC成为首家致力于打造符合生态建筑挑战标准的店铺的超市

PCC Community Market Burien

PCC社区超市 美国最大的社区所有制食品市场(PCC)宣布,它将成为世界上第一家获得“居住建筑挑战(LBC)花瓣认证”的杂货店。由国际未来生活研究所(ILFI)发起的“居住建筑挑战赛”是世界上最严格的绿色建筑标准。迄今为止,没有其他杂货商成功进行LBC认证。