MG2 listed in ENR Top 100 Green Design Firms and Contractors
We’re excited to be listed on ENR’s Top 100 Green Design Firms.
Market： 消费者体验
How to Get Gen Z to Shop in Stores
“For wellness, it was interesting to see thoughtful fitting room experiences identified as a top priority, as opposed to more typical experiences you would associate with wellness such as biophilia, light and sound,” said Melissa Gonzalez, principal at MG2, in a statement to Tiara White of Ad Age.
MG2 Listed in the Top 10 of BD+C’s Top 140 Retail Sector Architecture and Architecture Engineering (AE) Firms for 2023
We’re excited to be listed as number 8 in BD+C’s Top 140 Retail Sector Architecture and Architecture Engineering (AE) Firms for 2023.
As Gen Z has grown up and become independent consumers, we examine how this shift in mindset informs their preferences, expectations, and spending habits, highlighting where brands and retailers should focus their attention and investments to best resonate with this digitally fluent, omnipresent generation.
Our full deck is available for download at the bottom of this preview. Take me there now!
WANT TO GET GEN Z CONSUMERS IN-STORE? MEET THEM WHERE THEY WANT TO BE MET
Gen Z is digital first however they seamlessly blend worlds, expecting brands to fluidly meet them online and offline because that is all they have known. By bridging online engagement with physical retail experiences that apply both purposeful and playful technologies in-store, brands and retailers can elevate the shopping experience while maintaining the convenience and efficiency Gen Z has come to expect. In this survey, we seek to better understand this generation and investigate their preferences and motivations for shopping in-store, enabling us to bring forward opportunities for future retail store design that incorporate experiences that not only resonate with the consumer’s values, but celebrate their individuality and desire to be a part of the brand story digitally and physically.
Key Takeaway
Gen Z consumers know what they want and they know what matters to them. They may be ever changing however their motivations are central to who they are. This generation values authenticity and transparency and knowing a brand’s story is only one part of what drives their sense of connectivity. They expect brands to meet them online and in-store with fluidity, and desire continuity as it relates to brand messaging and customer experience, regardless of the platform or environment. They value and seek out alternative brand experiences not only to feature on social media, but as a way to further educate themselves and immerse themselves in a brand’s world. Gen Z wants to be a part of the narrative and they want to engage with brands in unexpected ways.
Interested in More? Download the Full Deck!
Top 175 Architecture Firms for 2023
We’re excited to be included among the top 25 in Building Design + Construction’s 2023 Top 175 Architecture Firms.
Several Buy Buy Baby, Harmon Stores to Reopen After Buyers Scored Deals on the Bankrupt Brands
“There’s a mix of so much education that’s needed that cannot really be fulfilled online in a way that doesn’t feel overwhelming and intimidating,” Melissa Gonzalez, principal of MG2 and founder of The Lionesque Group, a retail experiential design firm, told CNBC.
Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’
Kizik opened its first physical store this past May with help from MG2/The Lionesque Group.
‘You have to pay to play’: Retailers’ short-term COVID leases are running out
While pop-ups were popular before the pandemic, they’ve “accelerated” due to people’s comfort with experimental stores or shoppable showrooms, according to Melissa Gonzalez, principal of MG2 and founder of The Lionesque Group, a retail experiential design firm.
Curiosity with the MG2 Interns
Joining the Seattle Design Festival this year are Trevor Gunderson and the MG2 Summer Interns with The Garden of Ideas! In this Pop-Up Experience, the team asks you to question the Now in order to generate new ideas that can be incorporated into our shared spaces and places.
In anticipation, the Seattle Design Festival sat with the interns to learn more about what inspires them.
ENR 2023 Top 225 International Design Firms
We’re excited to be listed in ENR’s Top 225 International Design Firms of 2023.
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BEST IN SHOW: Victoria’s Secret Bombshell Gardens
“We wanted to make sure you had a cohesive experience regardless of your entry point. We couldn’t necessarily drive all traffic to enter on one street versus the other,” explains Melissa Gonzalez, Principal, MG2, and Founder of the Lionesque Group. “In both cases, it was fully immersive and educational. We wanted to make sure regardless of your entry, it felt like a holistic journey.”
VMSD Announces Visual Competition Winners
We’re excited to announce that Victoria’s Secrets Bombshell Gardens has been named VMSD’s best-in-show for its 2023 International Visual Competition.
In our constant curiosity and investigation of consumer behaviors and expectations, we utilize data insights to help uncover and validate where we can deliver true points of gratification within the customer journey. Here is a snapshot of key takeaways from our latest consumer survey.
Our full deck is available for download at the bottom of this preview. Take me there now!
Interested in More? Download the Full Deck!
Trends in Retail: Mindful Design is the Differentiator for Brick-and-Mortar Retailers.
“Retail stores must be more than just vehicles for selling. People want to be in stores, but they don’t want to be in a space that isn’t compelling or engaging,” MG2 Principal Mitch Pride, RA, told Jessica Chevalier of Floor Focus Magazine. “Concepts with ‘nothing special’ don’t do well.”
Matching Tech to New In-Store Experiences: 6 Steps to Success
“We map out the journey as a whole and identify the current pain points that we’re trying to solve for,” explained Melissa Gonzalez, Principal at MG2 and Founder of The Lionesque Group, in an interview with Retail TouchPoints.
The Top 45 Architecture Firms in the US 2023
We’re excited to be named one of The Top 45 Architecture Firms in the US 2023 by Green Building and Design.
Best Practices for Designing an Inclusive Restaurant
“You have to be a little more creative in how you lay out the restaurant. Everyone needs to be able to have the same experience.” said Joy Dayaw, Associate at MG2.
First Look: Fast-growing DTC sneaker brand Kizik opens first store — here’s where
“This is a pivotal moment for Kizik,” said Kizik CEO Monte Deere. “To be opening our flagship store right down the street from where it all began is humbling and signals a new chapter for the company.”
American Girl, the Home Depot and Victoria’s Secret Among List of 2023 Brand Experience Award Winners
Retail TouchPoints has unveiled the winners of the third annual Brand Experience Awards. The winners were announced during an awards ceremony during the Retail Innovation Conference & Expo at McCormick Place in Chicago, bring executives across the retail realm together to celebrate their successes.
2023 Shop! Design Awards Winners
We’re excited to announce Victoria’s Secret Bombshell Gardens won the Pop-Up Store Award!
These Are the Top Retail Design Firms for 2023
We’re excited to be among the top retail design firms of 2023 ranked by VMSD. It’s an honor to be ranked 4th alongside many other exceptional firms and designers.
Footwear Stores Are Embracing New Trends to Capture Customers
“There’s nothing stuffy about the space, instead it’s a fresh, open store that offers a memorable shopping experience. As well as a fitting room with custom illustrated wallpaper, ‘we added moments of fun, like Jason the Basset Hound peeking through,'” says Marta Abás, Senior Associate at MG2, in an interview with Georgia Mizen in VMSD. “It celebrates the brand and makes customers smile.”
“The brand is focusing on happiness and comfort. So that’s what we did in this store,” says Mitch Pride, RA, Principal at MG2. “This design is a kit, so it can be scaled and applied to different architecture across the brand’s 600 stores and thousands of shop-in-shops.”
Two West Coast Grocers Are Localizing Their Store Designs to Keep Shoppers Coming Back
“As the pandemic has waned, downtown Seattle has remained under capacity, with lower-than-planned occupancy,” says Stocker. “Despite that, the latest PCC has become what it intended all along: a hub for groceries and high-quality prepared and specialty foods. Workers and residents willingly climb the steep blocks leading up to 4th Avenue just to go to PCC,” said Principal Peter Stocker.
As the home improvement industry continues to scale in response to growing cross-generational consumer interest, we examine how this newfound focus on premium home fixtures allows for imaginative and innovative retail store design opportunities, wherein consumers can have a deeper sensorial experience that helps demystifies the decision making process and results in long term loyalty.
Our full deck is available for download at the bottom of this preview. Take me there now!
Consumers desire store experiences that go beyond the product itself
The pandemic shined a spotlight on the joys and comfort that come with being home. As consumers discovered opportunities to enhance their living space, the market for premium home fixtures experienced significant growth. From cooking at home more, to celebrating the ritual of entertaining, to a larger focus on skincare, the upkeep of both the kitchen and bathroom have become core areas of focus when thinking about luxury living.
In this survey, we investigate what motivates consumers when it comes to design inspiration for their homes and through this analysis illuminate opportunities for designing premium home fixture store environments that are not only a destination, but a place that facilitates informative dialogue while fueling one’s imagination.
Key Takeaway
As consumers continue to enhance their home by layering in luxurious touches throughout, brands and retailers in the premium fixtures industry have the opportunity to surprise and delight consumers by reimagining the store environment. Rather than a transactional experience, luxury consumers are looking for an elevated experience that makes them feel seen, heard and valued.
To identify what delivers value and drives engagement in store, it is important we first understand consumer preferences and motivations, including being both inspired and informed in store, as well as the design elements that spark the imagination. We see this demonstrated through insights around consumer interest related to product testing opportunities, displays that celebrate style and mood and technology that is both experiential and personal, all while maintaining an essence of convenience and ease.
Consumers want to feel confident that they are investing in brands that deliver on aesthetic and performance, and they are looking to brands to maintain an ongoing relationship with them based on their tastes and preferences. Whether a consumer has acquired luxury fixtures in the past or they are dreaming of the day this becomes their reality, consumers are seeking out products for their home that make them feel something special and keep them imagining for years to come.
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