In today’s retail landscape, many companies find themselves hoping to test the waters of a brick-and-mortar investment before committing to a longer lease. Periodic—designed and implemented by The Lionesque Group, an MG2 Company—is a turn-key space located in the Regrade district of Seattle created for brands to activate pop-up experiences in a seamless way.
With the unique challenge of creating a full-service platform that offered both a B2B and B2C presence, the team worked with close attention to detail on everything from the Periodic name, font, and logo, to the modularity and functionality of design fixtures, to curating onboarding and offboarding programming offered to each business that inhabits their space.
From two weeks to two months at a time, Periodic gives brands an opportunity to have a presence in a fast-growing, highly trafficked neighborhood. The platform is designed to set them up for success, taking the jurisdictional weight off their shoulders and allowing them to test for viability, grow brand awareness, or to trial a target demographic in a short amount of time with an efficient investment approach.
Along with a fixturing package designed to flex and modulate to best accommodate individual merchandising and storytelling needs, each curated brand has access to a local marketing company and a best practices playbook. The space itself—a glass building on a corner lot—acts as a billboard, creating a truly unique, hyper-accessible, out-of-the-box pop-up solution that both brands and the community are already benefitting from.