Market Sector： 专营零售

VMSD 公布 2025 年设计师名单

We’re excited to announce that MG2 Designer Ryan Todys has been named one of VMSD’s 2025 Designer Dozen!

In discussing with VMSD Editor-in-Chief Carly Hagedon what he enjoys most about his position, Ryan said, “I love a good puzzle, and I really enjoy the space planning side of retail design. A perfect retail space is hard to come by, and many of the spaces I work with have challenging footprints or obstacles to work around. I enjoy the process of figuring out how to make interiors work and the rewarding feeling of getting all the different pieces to fit together.”

Read more in VMSD

Blank Street Coffee 会成为下一个星巴克吗？

MG2 Principal Melissa Gonzalez spoke with Inside Retail’s Editor Nicole Kirichanskaya on the new and upcoming brand, Blank Street Coffee.

“As the MG2 Principal told Inside Retail, ‘The brand’s minimalist aesthetic and trendy beverage options, such as the matcha-based drinks and seasonal cold brews, contribute to the company’s cult-like following and viral content moments.'”

Read more at Inside Retail

商店设计：经受住时间考验的元素

Chain Store Age featured MG2 Principal Melissa Gonzalez in their cover story “Store Design: Elements That Have Stood the Test of Time” by Connie Robbins Gentry.

Here’s a portion of the article with Gonzalez discussing window displays and flooring:

“‘Retailers are being a lot more creative with the storytelling they’re doing in the window display,’ she said adding that some windows are now designed for an Instagram moment or a TikTok share. Flooring is another way that retailers ‘guide the journey’ for their customers, according to Gonzalez. There are the obvious functional considerations to flooring, but equally important is the aesthetic aspect — choosing the right woods, the right colors, the right patterns.”

Read more on page 12 in Chain Store Age

Research & Insights – March 2025

The Experience Equation: How QSR & Fast Casual Can Redefine Dining

Blending Speed, Design, and Innovation to Build Loyalty

Consumer expectations for QSR and Fast Casual Dining have expanded beyond just speed and affordability. Today, diners seek immersive brand experiences that combine personalization, efficiency, and community. To stay competitive, QSR and Fast Casual brands must rethink their spaces as hubs for meaningful interactions that foster loyalty and enhance brand identity. While advancements like digital ordering and streamlined operations have boosted convenience, the deeper opportunity lies in designing environments that seamlessly integrate speed, authenticity, and modern appeal. Our investigation aimed to uncover innovative strategies that redefine QSR and Fast Casual Dining, creating memorable brand experiences that captivate consumers for years to come.

The full report is available for download at the bottom of this page. Take me there now!

What We Learned

Per our study, our respondents shared the following key insights as it relates to their experience with and expectations of QSR and Fast Casual dining environments, and which service offerings and elevated features would deliver the most value and greater consumer satisfaction:

Sensorial Details

Nearly 60% of all respondents stated warm and inviting lighting or overall atmosphere ambiance fuels a sense of comfort and memorability

Premium Features

1 out of 2 respondents desire open kitchens with visible food preparation areas, adding an element of theatre and confidence when it comes to cleanliness and freshness of the food

Supportive Technology

Nearly 55% of all respondents find mobile apps for digital loyalty programs and order/pay ahead capabilities to be tied for the technology that delivers on value

Innovative Formats

Roughly 80% of all respondents are interested in experiencing mobile kitchens or food trucks, as well as experiential kitchens that feature immersive brand environments and themed decor

Personalized Offerings

More than 50% of all respondents find personalized promotions that reflect an individual’s preferences, including previous orders, to be a leading driver of loyalty and establishes a greater sense of brand affinity

Going Beyond the Meal: Elevating Quick Service and Fast Casual Dining Through Design, Innovation, and Community

The future of QSR and Fast Casual dining goes beyond just quality, speed, and convenience; it’s about crafting environments that engage, inspire, and connect with consumers on a deeper level. While efficiency remains paramount, today’s consumers seek more than just a quick bite; they crave experiences that blend quality food with thoughtful design, innovative technology, and meaningful brand interactions. Aesthetic appeal plays a crucial role in shaping perceptions, with warm lighting, open kitchens, and hybrid dining spaces enhancing ambiance and fostering a sense of community. Meanwhile, strategic promotions and partnerships, whether through collaborations with local farmers, artists, or influencers, further elevate brand identity, creating a sense of belonging and excitement. Limited-time menus, pop-ups, and gamified ordering add an element of surprise and delight, keeping customers engaged and eager to return. By balancing functionality with creativity, QSR and Fast Casual brands can transform routine dining into something memorable, ensuring they meet, and even exceed, evolving consumer expectations.

Interested in More? Download the Full Report!

MG2 creates unforgettable culinary experiences that engage the senses.

Explore our Food & Beverage expertise

2025年重塑零售扩张的趋势

Forbes Contributor Brin Snelling interviewed Principal and Founder of MG2 Advisory Melissa Gonzalez on the trends reshaping retail.

“There’s a shift to smaller in general – smaller formats, shorter leases, more agile environments,” shared Gonzalez, adding, “What is the point of the store? It’s not about inventory now, especially as consumers are getting more and more comfortable shopping online.”

Read more in Frobes

MG2 在 BD+C 2024 年 140 强零售建筑公司中排名第 #4

MG2 ranks #4 in Building Design + Construction’s Top 140 Retail Architecture Firms for 2024 list.

阅读更多建筑设计+施工

Leica in the Meatpacking District, NY: Your 2-Minute Retail Tour

A newcomer to the area is camera retailer Leica. Housed in a Greek revival rowhouse built in the 19th century, the building’s historic aesthetic, including the interior brick and wooden rafters, was incorporated into the retail space’s final design. Showcasing cameras with brightly lit finishes, casework and FF&E, the space also includes a photography gallery.

Ultimately, the flagship celebrates “the Meatpacking District’s historic setting while introducing contemporary elements that represented the brand and provided a high-end space for 徕卡 to connect with its audience through a multifunctional retail environment,” says Marta Abas, Senior Project Designer, MG2.

Read more in VMSD

Research & Insights – November 2024

Women’s Beauty: Do You Fit in Her Beauty Journey? Your Consumer is Evolving, Ensure You Evolve With Them.

Today’s beauty landscape is a diverse one, especially as it relates to varying generational preferences. The oldest Gen Alpha consumer may only be 14 years old however in 2023 they drove nearly $4.7 billion on beauty purchases, outspending every other demographic.* And while it is important for brands and retailers to identify strategic ways to engage and connect with this young consumer in-store, it is of equal importance that Gen Z, Millennials, Gen X, and Boomer consumers do not feel alienated, undervalued or underserved, especially considering their collective spending power. In our investigation, we took a deeper dive into understanding these cross-generational beauty consumer behaviors and preferences to reveal future-forward store design and programming opportunities that encompass a holistic lens around the diversity of today’s consumer, the affinities and differences around new routes to discovery, as well as drivers to in-store engagement and customer loyalty.

*AYTM 2024

The full report is available for download at the bottom of this preview. Take me there now!

What We Learned

Per our investigation, our respondents shared the following key insights as it relates to their experience with and their perception of women’s beauty environments, and which offerings and touchpoints in-store would deliver the most value:

Motivating Factors

MORE THAN HALF of all respondents indicated it is of equal importance to be both educated and inspired when shopping in-store, rather than one over the other

Product Engagement

NEARLY 70% of all respondents desire the ability to freely touch products and styling tools in-store, with 51% desiring a test/try experimentation bar for this very purpose

Merchandising Preferences

#1 for all respondents is a desire for regimen-based merchandising year-over-year (e.g. face, skin, hair)

Sustainable Initiatives

MORE THAN 60% of all respondents are interested in beauty product and packaging recycling receptacles being featured in-store

Technology Integration

3 OUT OF 5 respondents find skin scan or makeup mirrors for personalized product recommendations and education to be a value driver to the shopping experience

Multigenerational Relevance is Key to a Beauty Brand’s Longevity

The beauty landscape is an increasingly competitive one, and from Gen Alpha to Boomers, consumers are doing their best to keep up with the latest social media trends while identifying which brands and products will best support their individual needs along their beauty journey. In-store, product education, and inspiration are table stakes. Consumers are eager to learn and discover in an environment that prioritizes a sense of empowerment and play, giving them the freedom to test products at their leisure. They also value informative displays and visuals, both digital and physical, as a means to learn and discover. When it comes to merchandising, consumers value a convenient and efficient shopping experience, desiring regimen-based planning at the shelf to help them find an effective solution quickly. Consumers of all ages are intrigued by emerging trends, such as clean beauty and inclusive beauty, and they value product and peer recommendations in-store to help inform their purchase-making decisions. In exchange for their loyalty and repeat spending, beauty consumers want rewards programs that are points-driven and result in perks such as free shipping, gifts, and exclusive events. Most importantly, as beauty consumers face new life changes, they want the brands they have come to trust to continue to be there for them while giving them the opportunity to explore something new. No matter their age or where they are on their beauty journey, consumers are ever-changing, and they expect brands to evolve and adapt with them.

Interested in More? Download the Full Report!

MG2 creates specialty retail experiences that are informative and empowering.

Explore our Specialty Retail expertise

METROPOLIS Celebrates the Arch30 LA Cohort

MG2’s Leana Yaacob represented the firm at the METROPOLIST Arch30 event in Los Angeles. This program celebrates the future of architecture by spotlighting top talents under 30 and engaging them in dynamic workshops led by METROPOLIS editors.

Read more in METROPOLIS

‘They’re spending their money elsewhere’: Brands are more cautious about holiday pop-ups this year

With more customers focused on value and scarcer real estate, brands and retailers are rethinking their holiday pop-up strategies.

Melissa Gonzalez, principal of Seattle-based architecture and design firm MG2, said she has also noticed fewer brands pursuing pop-ups. For the ones that do, the companies are focused on really getting the best bang for their buck.

“For brands that are targeting holiday pop-ups, it’s just really important — probably even more so than other times of the year — that they’re really understanding the unique value proposition because it is such a competitive time,” Gonzalez said. “The consumer’s mindset is so much more around holiday deals, and there’s already brands that they know and have relationships with, so what are you going to do to entice with something special, something unique?”

Read more at Modern Retail

Leica Bellevue Is Project of the Week in Seattle Daily Journal of Commerce

Leica’s luxury storefront in Bellevue was the Seattle Daily Journal of Commerce’s Project of the Week.

“The 2,415-square-foot store is Leica’s first location in the U.S. to receive the company’s new Leica Global Concept design that modernizes space using natural surfaces made of sustainable wood in warm tones to convey a calm atmosphere for guests.”

Read more in Seattle DJC

消费者体验

Kizik专卖店

In collaboration with Kizik, MG2 has been charged with introducing the “hands-free, step-in” footwear brand into physical stores. After its New York City pop-up, Kizik opened stores across the U.S. including Mall of America (Minneapolis), King of Prussia (Philadelphia), and Newbury Street (Boston). These new locations are not only a physical manifestation of the brand but also bring to life a high-sensory fit experience and showcase the brand’s new “motion is magic” design. 

Kizik blue is prominent, both on the exterior and interior of the store. A blue portal entry encompasses both a blue archway and pathway that leads to the store’s primary display to create a threshold moment. The key design principle of the Kizik brick-and-mortar experience is fitting the customer in a pair of shoes as early in the journey as possible. It’s an AHA moment that captures and celebrates the magic of the brand.

Floor-to-ceiling vitrines flank the portal to create Kizik’s signature “fishbowl” storefront, which allows passers-by to see into the space and take part in the store experience. Motion is an important part of the Kizik brand, and digital screens are placed prominently throughout. The “motion is magic” tagline is abstractly reinforced through circular pendants, half-circle benches and fixtures, gradient wall treatments, and mirrored graphics that reflect consumers as they move about the space. 

These stores were designed to be modular and flexible. Elevated, versatile displays capture a sense of motion to create an environment that empowers visitors to discover and explore. Modular systems allow Kizik to morph and change as it continues to grow and expand. Shelving can be moved up, down or removed entirely. Central displays can be reconfigured to form a variety of patterns. Standout design elements include the store’s materiality—a juxtaposition of surfaces including perforated metals, concrete, and textured paints with LED neon and vibrant blue. 

The result is inviting and visually engaging spaces that captivate and draw in the eye, enhancing the overall aesthetic and reinforcing the brand identity.

新闻报道

健康与保健浪潮

随着整体健康理念在社会中扎根，营销人员正在探索与顾客沟通的新方式，以促进健康。“从生活方式的角度来看，品牌可以做出各种各样的承诺，” MG2 负责人梅丽莎·冈萨雷斯 (Melissa Gonzalez) 说道。 “它可以是任何东西，从新产品到美容部门的部分，从健康的角度解释其好处，再到对环境问题的认识。”

“2024 年 1 月 整体健康报告 从 MG2 公告 该集团探索营销人员如何利用其所认为的下一个健康前沿：零售店。报告指出：“通过以健康的视角评估传统的店铺设计元素，品牌有机会打造更全面的环境，而不仅仅是物质层面，并兼顾认知、情感和精神健康属性。”

更多信息请阅读“购买之路”研究所

Unlocking the Value of Fit Tech: Personalization and Recommendations

“MG2 Advisory research found that in-store fit tech is […] a big draw for footwear shoppers. Up to 68% of consumers reaffirmed the importance of a ‘customized fit,’ and 40% said fit scan technology would benefit their in-store experiences.”

“I think the industry is benefiting from not just the acceptance of this technology but the overall fluidity that consumers are experiencing with technology,” said Melissa Gonzalez, Principal at MG2, to Retail Touchpoint’s Alicia Esposito.

Read more at Retail TouchPoint

消费者体验

徕卡

Leica Camera is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. 

Leica has identified North America as a key growth region for the brand and, as a result, is embarking on growing its store presence over the next few years. By partnering with MG2, the brand is launching this initiative with the opening of new stores in Bellevue, WA and a New York City flagship. MG2 is engaged as the full service architect, helping the client translate the design intent to adapt to the unique attributes of each site location while sourcing regionally. The project delivery scope includes design development, FF&E sourcing and procurement, construction documents, permitting, and construction project management.

Leica NYC
Leica NYC
Leica NYC
Leica Bellevue
Leica Bellevue
Leica Bellevue

新闻报道

奖项

Uniquely New York: Snapshot of Leica NYC

Leica’s flagship location in New York City was featured in CBS News Uniquely New York with Rachel Holt.

“An immersive space where New Yorkers can experience the brand responsible for some of the most famous photographs in the world,” said Holt. Her interview with the President of Leica Camera North America, Mike Giannattasio, walks through all the spaces the Meatpacking District location offers.

Watch the full feature on CBS News

MG2 入选《建筑设计+施工》杂志 2024 年 200 强建筑公司

MG2 在《建筑设计+建筑媒体》最近发布的 2024 年 200 强建筑公司榜单中名列前 20 名。

阅读更多建筑设计+施工

Leica Bellevue named ENR Northwest 2024 Best Projects Winners

MG2’s Leica project in Bellevue, WA has been named an ENR 2024 Regional Best Project.

The luxury retail store features a gallery space for professional photography exhibits, a retail space featuring Leica’s renowned products, a Leica Akademie area to conduct workshops and events, and VIP spaces.

Read more in ENR Northwest

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诺德斯特龙贝尔维尤店

Nordstrom partnered with MG2 to design and remodel an existing store in Bellevue, spanning multiple buildings with the intent to develop a new fleet-wide strategy. This new dynamic for the Nordstrom customer will set the stage for future retail success.

The goal is to establish a seamless, discovery-driven customer experience showcasing the most sought-after brands in the world. All areas of the store will be updated to create a designer-level experience—clear, light, warm, and flexible. The design and implementation of the new Fleet-Wide Strategy will focus on the following: customer experience, brand attraction, innovation, flexibility, budget, and operational efficiency.

新闻报道

Australian fashion brands are opening more U.S. stores & distribution centers

Modern Retail’s Julia Waldow spoke with Melissa Gonzalez about Australian brands such as Bared Footwear, Princess Polly, Camilla and Outcast Clothing expanding into the U.S. Women’s brand Outcast Clothing, for example, does not yet have a physical store in the U.S., but sells its merchandise online and has been experimenting with pop-up stores. “Pop-ups like Outcast Clothing’s can be a great way for brands to dip their toes into new markets like the U.S.”

Read more at Modern Retail

消费者体验

华丽无缝

Glam Seamless opens its first store in Los Angeles.

Goal

Glam Seamless is a prominent hair extension brand with a strong online presence and a New York salon and flagship store. Looking to expand their reach, the brand came to MG2 with plans to open a second location in West Hollywood. Our goal was to build a salon and retail space that remains true to the Glam Seamless aesthetic, allows them to offer in-person services to their LA clientele, and supports content creation for their social media channels and e-commerce platforms.

MG2

Glam Seamless hired MG2 to collaborate on concept development, store design & project management of build out for its second salon location. Deliverables included creative ideation and design direction as well as all production sourcing and build-out management including but not limited to: signage, custom fabrication, and sourced FF&E and decor. MG2 worked closely with the Glam Seamless team to understand the merchandising and operational needs to be considered in all custom designs.

Outcome

The MG2 team’s design delivered a luxurious and intimate 2,000-square-foot West Hollywood salon-cum-retail location with key zones, including a retail and reception room, a four-station salon and beauty bar, and a private salon. These spaces have been designed to facilitate a wide spectrum of interactions, including self-guided shopping, hair extension consultations and treatments – all with an Instagrammable backdrop for live streams. Glam Seamless’ founder, Alexandra Cristin, aims for the space to provide guests with a full beauty care solution all in one location by offering a culmination of beauty services, products, and partnering with other women-owned beauty brands.

The Los Angeles salon (as featured in Beauty Independent) was designed with unique qualities to the space while keeping a level of cohesion aligning with the New York space. A locally-inspired color palette of soft pinks and warm peaches provides a light and luxurious consistency throughout the space, while an arch motif was carried over from the original salon and serves as a brand identifier. These light and mellow elements felt true to Los Angeles while maintaining an authentic brand aesthetic.

  • 项目细节

  • 地点 West Hollywood, CA
  • 客户 华丽无缝
  • 市场分类
  • 规模 2,000 SF
  • 设计服务
消费者体验

永远/身体

Refreshing and Expanding Ever/Body’s Retail Offering

With the mission of demystifying cosmetic dermatology, Ever/Body is a beauty services provider that offers customized, high-performance treatments to its clientele. Keeping up with the growing demand for the company’s value proposition, Ever/Body sought to expand its service area throughout New York’s Tri-State region.

To make that goal a reality, they partnered with MG2/The Lionesque Group to redesign a refreshed concept that would align with the brand’s repositioning and bring its vision of growth to the next level.

Designers created spaces that were not just stores, but destinations and experiences worth visiting.

Tasked with creating a destination that grows lifetime value, builds awareness, and attracts new clients, MG2/The Lionesque Group strategized, designed, and developed Ever/Body’s new retail concept to align effectively with the brand’s repositioning.

Full-Service Retail Space Design & Development

To bring the new retail spaces to life, the team executed a holistic set of services for Ever/Body, including strategic planning and program development, real estate consultation, concept design, 2D test fits and 3D design, design development and construction documentation, and construction administration. Careful and meticulous design details were matched with methodical value engineering to ensure cost-effectiveness while still delivering a chic, cozy, and modern environment.

Solidifying the Legacy of a Branded Retail Experience

The partnership resulted in the opening of three new locations that align with the ethos and value proposition of the brand. The elevated, spa-like experiences incorporate natural elements infused with warm earthy colors and modern, sophisticated decor.

With a welcoming ambiance that embodies the brand’s goal of demystifying cosmetic dermatology, Ever/Body’s refreshed retail concept has proven to effectively grow lifetime value, build brand awareness, and attract new clients.

消费者体验

嘘小狗

Scalable on-brand retail solutions for a global icon

Footwear towers to flagship stores: Unifying a brand across 3,000 retail spaces

Iconic since its inception, Hush Puppies has spent decades redefining the meaning of comfort, inspiring the embrace of color, and establishing itself as one of the world’s most recognizable footwear brands.

Having adopted an optimistic new visual identity and innovative approach toward technology, Hush Puppies partnered with MG2 to translate its new ideals into a modular retail format and global design guidelines.

With a standardized toolkit of modular design options, Hush Puppies retail partners have the flexibility to curate and scale store spaces while always remaining on-brand.

Artfully blending facilitation and collaboration with rapid productivity

Retail experts at MG2 facilitated collaborative explorations with stakeholders on both sides to examine challenges and find solutions to strike a balance between the needs of individual stores and the needs of the business. From there, they worked together to quickly and simultaneously design a flexible merchandising kit-of-parts as well as develop documented brand benchmarks to ensure that every Hush Puppies experience, from standalone footwear towers to global destination experiences, have the same identity and personality.

Countless scalable combinations, one iconic brand

With a toolkit of on-brand modular design options and standards, Hush Puppies retail partners around the world have the flexibility to choose from a carefully curated, scalable combination of fixtures, flooring, shelving, furniture, lighting, ceiling baffles, environmental graphic designs (EGD), monitor display graphics, and more, all adaptable to specific locations and budgets.

In addition to concurrently designing three unique full-scale store formats, five shop-in-shop formats, and developing tiered standards for fixtures and furnishings, MG2 leveraged talents from its branding team to bring to life unique EGD, wayfinding, and signage, including a hand-illustrated wall covering featuring Jason: Hush Puppies’ iconic basset hound mascot.

These playful, vibrant elements can be found throughout Hush Puppies’ latest concept store in Jakarta, Indonesia: the brand’s first implementation of its new global retail design guidelines. The experience also includes a variety of technology-driven retail touch points, ranging from augmented reality games to Instagram Live shopping events, that help the company connect with a new generation of customers.

观点

沉浸式体验，持久策略：米兰设计周的零售设计经验

6 月 2022 / By Immersive Experiences, Enduring Strategies: Retail Design Lessons From Milan Design Week, Jessica Thaemert

什么使得零售体验真正与众不同？

是那种完全沉浸于品牌所定义的世界中，几乎触手可及的感觉吗？身处其中，你会有何感受？它能让你畅想无限可能？它能激发你的感官？以上皆是？还是完全不同？今年，我们参加了米兰国际家具展和米兰家具展，希望能找到这些问题的全新答案。

受到我们所遇到的一切的启发，我们的团队总结了我们的最佳经历，记录了是什么让它们脱颖而出，以及我们可以学习和应用什么来设计一些世界上最好的零售体验。

阿尔科瓦

Alcova 是一次进入废弃军事医院的超凡之旅，展出了超过 80 位参展商的作品，他们将普通物品带入一个不寻常的环境中，创造焦点，进行故事讲述，并发展我们现在与该物品和品牌相关联的记忆。

内部的旅程与活动本身一样具有影响力：方法、不确定性、小插图的揭开——这一切都增加了品牌的吸引力和体验的影响力。

阿莱西

Alessi 的个性化展柜在多尺度环境中，以品牌历史的视角讲述了品牌故事。它呈现了精心策划的短篇故事，展现了品牌历史上的标志性时刻，以及品牌家族以第一人称讲述工厂和公司发展历程的叙述，并通过品牌展览，让参观者真挚而深刻地沉浸于品牌传承之中。

这家多元化的设计公司打造了一个体验式画廊，将物品、音乐、场所和场景融为一体。该装置展现了他们创造情感空间、精心挑选精美物品的才华，并轻松地将志同道合的人聚集在一起，带来难忘的体验。

爱马仕

全球最大的奢华设计公司之一带来了一场精彩的展览，展示了其最新的家具、配饰和灯具系列。展览灵感源自野兽派水塔，巨大的发光木质结构被半透明的纸张包裹，将各种物品包裹在空灵而又专注的氛围中。

幽暗的洞穴空间里，四座发光的装置分别展示着不同的产品类型。这种沉浸式、近乎戏剧化的体验，激发了人们的想象力，并激发了人们与这个通常难以触及的品牌之间深刻的情感联系。

李·布鲁姆

灯光设计师Lee Broom的最新系列在名为“神圣灵感”的展览中展出。展览的布景将系列置于一个既丰富了设计感又饱含故事性的背景中。一系列令人惊艳的全新、飘逸的灯具灵感源自历史悠久的宗教场所。这无疑是一场真正的多感官体验，将旅程、声音、气味、灯光和场所融为一体，进一步强化了新系列的起源。

金鹅

Golden Goose 成功地通过店内体验将其品牌体验发展得充满活力、年轻、丰富多彩，甚至充满艺术感。  

旅程始于店面，顾客们在好奇心的驱使下，从店外窥探店内的一切。步入店内，亲手制作的艺术品与真人大小的数字屏幕相结合，营造出一种令人愉悦的体验。看着顾客欣喜地打开定制运动鞋，揭开为他们特别创作的艺术品，以及周围弥漫的活力，这都是品牌标志性的时刻。

一个意想不到的细节是对这个空间历史的认可：Golden Goose 通过标志性元素以及它们所发挥的遗产和意义的叙述，向前任租户亚历山大·麦昆 (Alexander McQueen) 致敬。

罗莎娜·奥兰迪

罗莎娜·奥兰迪 (Rossana Orlandi) 的画廊被描述为“蜿蜒的工艺品仙境、收藏品设计和令人眼花缭乱的家具，吸引游客沿着走廊、楼梯间和拐角处进行探索”，让我们在每个角落都能找到灵感。

RO 提供了三种精心策划的体验，包括沉浸式场景、收藏家具以及餐饮空间。亮点包括 Se 的“性感七十年代”系列、展现兼具实用性和艺术感的可持续发展理念的室内外乡村风情空间，以及轻松展现其精心策划的斯堪的纳维亚设计的“丹麦之家”展览。

是什么让这些展示如此精彩？

  • 完全沉浸式体验
  • 直观的故事叙述
  • 完全集成的消息传递
  • 大胆而简约
  • 清晰的观点
  • 严谨的设计
  • 瞬间成为标志性人物
  • 用所有感官讲述的故事

今年的米兰设计周提醒了我们三个关键而持久的设计策略的重要性：“不要偏离”、“保持简单”和“留下一些想象空间”。

我们每一次的体验，都是声音、气味、灯光、设计元素、视觉营销和人员的融合，才让它们令人难忘。正是这种科学与艺术的融合，创造了非凡的零售体验。