消费者体验

Kathy Kuo Home

Curating immersive inspiration

Kathy Kuo Home is a boutique home furnishings brand that offers modern and classic home decor for all interior design needs. With a robust and loyal online following, Kathy Kuo Home sought to create its first permanent flagship location with the assistance of MG2 / The Lionesque Group. In addition to curating in an inviting, laid-back, dog-friendly space where customers can immerse themselves in possibilities, Kathy Kuo and her team also wanted to bring their online design center, full digital catalog, and tailored consultation offering to their clients in the heart of Southampton, New York.

The resulting experience is one that perfectly embodies the brand’s high-end offerings, seamlessly weaving together the delight of in-person discovery with the ease of digital retail technology and expert design consultation.

Within just 4,000 SF of retail space, the Kathy Kuo Home flagship uses vignette scenes to feature a hand-selected assortment of the brand’s best-selling products, including indoor and outdoor furniture, décor, and lighting in a range of styles. The store also houses a design resource center for KKH designers to work one-on-one with clients in-person to design their home, and will further serve as a destination for curated events hosted in-store.

Transcending an environment that feels like Kuo’s own Hampton home, it’s an experience that successfully welcomes everyone in the space, encouraging exploration and fueling inspiration.

“Interacting with our customers has always been a top priority for the brand, and there’s no better way to do this than in person.” said Kuo in an interview with Forbes just prior to the store’s grand opening, “We’ve seen continued success through investing in our relationships by providing our high-touch services online and now will have the opportunity for continued growth. Having a physical location will allow us to connect with and serve more customers and clients than ever before, aiding in our brand mission to help as many people as possible love where they live.”

Since opening doors, Kathy Kuo Home’s flagship store has been featured in Architectural Digest, Insider Trends, Modern Luxury, and Business of Home.

It was also awarded the honor of House Beautiful’s 2021 Best Home Stores in America Right Now.


  • Project Details

  • 地点 Southampton, New York, United States
  • 客户 Kathy Kuo Home
  • 市场分类
  • 规模 4,000 SF
  • 设计服务
观点

Above & Beyond: A Data-Driven Commitment to Sustainable Design

11 月 2021 / By Above & Beyond: A Data-Driven Commitment to Sustainable Design, Russ Hazzard

Architect and AIA 2030 Founder Edward Mazria once said, “We tend to rush toward the complex when trying to solve a daunting problem, but in this case, simplicity wins. Better buildings, responsible energy use, and renewable energy choices are all we need to tackle both energy independence and climate change.”

Straightforward, responsible design has long been at the core of MG2’s strategy and philosophy, with sustainable principles and applications woven into our projects at every opportunity. Our three sustainability values—Environmental Stewardship, Purposeful Efficiency, and Restorative Measures—are a simultaneous embodiment of where our firm was the year they were defined and reflect where we want to be in the years to come. MG2 has worked to raise the bar on our designs over time, evolving to match—and where we can, exceed—sustainable certifications and benchmarks.

“We had always reviewed our specifications for opportunities to suggest sustainable products and methodologies to our clients, which when we started were just better choices from a location and ‘better for the environment’ point of view,” says Russ Hazzard, President of MG2.

“Today, those sustainable vendor and materials recommendations aren’t just convenience, they’re a fundamental part of our DNA and design process. As a result, clients who once might not have been open to alternatives are looking to us as experts and advocates, armed with the right solution to set them on a path toward a more sustainable future.”

Costco Wholesale Headquarters Campus – Issaquah, WA

As architects and designers of built environments, the implications of everything we do, of every project we take on, are unmistakable. AIA’s 2030 Challenge outlines two specific goals that pledge firms must strive toward:

  1. A 90% reduction in built environment operating energy systems by 2025.
  2. A 45% reduction—a percentage imposed by our own team—in built environment embodied carbon by 2025.

“Greenhouse gas emissions reduction is the challenge of the century for the entire industry.” states Johnny Klemke, Building Performance Analyst at MG2, “How do we keep building more and more while producing less and less impact in the natural environment? That’s the question we’re taking on at MG2. By helping teams come up with more efficient, less carbon-intensive solutions for their designs, we’re also showing clients that sustainability doesn’t need to be a cost burden on the project.”

By helping teams come up with more efficient, less carbon-intensive solutions for their designs, we’re showing clients that sustainability doesn’t need to be a cost burden.

Johnny Klemke, Building Performance Analyst

“Our greatest hurdle is bringing the industry along with us,” says Jon Guerechit, a designer at MG2 helping to lead our operating energy initiative, “One benefit is that indisputable data makes it easier to convince clients that a cost-saving measure can also serve the environment. But the numbers aren’t always in our favor. Embracing the mindset of being a steward of the environment is harder because it forces stakeholders to think differently and invest in the distant future. It’s a mentality we’re pushing for across the board.”

Today, as we continue to evaluate and evolve our firm’s sustainability action plan, we’re committed to going above and beyond the goals outlined by AIA’s 2030 challenge by adding two more of our own

  1. A rigorous commitment to working with forward-thinking vendors and using sustainable materials that adhere to the highest standards possible.
  2. A reduction of water consumption—30% to 45% for indoor and 50% for potable outdoor—in all of our projects by 2030
PCC Community Markets – Seattle, WA

Adding materials to the mix.

From improving indoor air quality to reducing construction waste, the materials our architects and designers specify matter. Our choices represent an enormous opportunity to enhance the health of the planet and the people who live on it.

In addition to becoming proud signatories of the AIA Materials Pledge, MG2 has created our own rigorous Materials Evaluation System. Using a stoplight structure, our specialists analyze and rank every vendor, product, and material we use, to ensure that where and whenever possible, we’re adhering to the highest attainable sustainability standards for a better future.

PCC社区超市—the largest grocery co-op in the United States—has partnered with MG2 for years on their journey to better their store’s materials and target LBC Petal Certification. In its Ballard location, the first grocery store in the world to be certified, over 40% of the materials—just shy of $1.4M—were sustainably sourced, with 9.2% of those derived from within 100 miles. Additionally, 100% of the store’s wood is FSC certified, with 10% of the elements reclaimed or reused.

“There is a misconception that we need to pursue green building certification to push for sustainable materials, or that we must only use sustainabile materials to make a difference in the world. Neither of these are true.”

Candon Michelle Murphy, Materials Specialist

With MG2’s data-driven materials system comes a deep reservoir of knowledge and insight, but continuous education to overcome misconceptions and help our clients and partners understand the financial and environmental investment is still critical.

“The largest challenge around the selection of sustainable materials is the misunderstanding of what costs are associated with it.” mentions Candon Michelle Murphy, MG2’s Materials Librarian, “It is true that there are specific material categories on the market that represent a high cost add if the sustainable selection is desired, but there are quite a few categories where there is no or nominal fee add to make a far more environmentally-sound final installation.

“There is also a misconception that we need to pursue a green building certification to push for sustainable and healthy materials, or that we must only put in sustainable materials to make a difference in the world. Neither of these is true, however: any selection that supplies a reduction of embodied carbon, lesser the amount of VOCs put into interior spaces, and provides for reclamation of materials or diversion from landfills still makes a difference.”

Fundamental impact through water reduction.

Water is one of the earth’s most precious resources. While many of us take fresh, clean water for granted in our day-to-day lives, architects who create built environments in areas where this resource is not so abundant continually have its preservation, reduction, and recyclability top-of-mind.

MG2’s water conservation goal—our fourth and possibly most ambitious sustainability initiative—is to reduce indoor water use in appliances such as toilets and faucets by 30% to 45% and to reduce potable outdoor water consumption in landscaping and irrigation by 50% in every single one of our projects by the end of 2030.

“Among dozens of reasons, a reduction of water in our projects is important because it can lower water withdrawals from local water sources,” states Maribel Barba, designer and co-lead of MG2’s water conservation goals, “allowing us to better harmonize with the local environment, increase water availability for all, and improve community relations.”

Costco Santa Fe – Mexico

While our water conservation goals may be new to many of MG2’s clients, some have been pioneering innovative technologies and water reduction tactics in their build environments for years. For example, longtime partner Costco has been working with MG2 on implementing water solutions programming into its warehouses throughout Mexico and the Southwest US for years, an initiative that awards them a 20% annual water savings.

The wholesaler giant recently took an even more significant leap into the future of water conservation with its Costco Santa Fe store. Complete with a one-of-a-kind green roof that acts as a natural extension of Parque La Mexicana, the Santa Fe location was designed with numerous water-saving technologies,  including toilets and landscape irrigation that utilize recycled water and a stormwater collection system in the Parque lake. Restroom fixtures were also installed with 50% less water demand, according to baseline.

“Even when water conservation processes have been implemented for several years, I think it is still being a challenge for firms to sell this idea to some partners.” says Christian Razo, designer and co-lead of MG2’s water conservation goals, “Many do not realize how much water you can save, or even the consequences of not saving water. We do our best to educate every one of our clients on the rewards of implementing these processes, including the satisfaction of knowing that what you’re doing is helping future generations.”

Costco Santa Fe – Mexico

We’ve come a long way in our sustainable design practices and are immensely proud of the benchmarks many of our projects and partnerships have achieved. But the reality is, MG2 is just getting started. 

“When we set out to create MG2’s formal framework for sustainability, we knew it needed to resonate with all staff and be embedded in the culture of the firm.” says Mark Taylor, MG2’s Sustainability Lead, “Our data-driven approach speaks directly to the results-oriented nature of the firm and will be the backbone of our success as we continue on our journey.”

MG2’s Sustainability Action Plan

Learn more about our above-and-beyond commitment to the future of our planet in our AIA 2030 Commitment Sustainability Action Plan, or by reaching out to our sustainability team.

消费者体验

灿烂的地球

jewelry-show-room-brilliant-earth-mg2-design

Approachable luxury

Since 2005, Brilliant Earth has offered the world ethically sourced, award-winning fine jewelry through its elevated web-based platform and personalized appointment-only showrooms. When the digitally-native company sought to expand its brick-and-mortar portfolio with open retail spaces, they partnered with MG2 to seamlessly translate the spirit of their digital brand and unique offerings into a real-world experience.

Like its jewelry, the retail design and rollout program for Brilliant Earth’s new showrooms was curated with thoughtful craftsmanship in every production phase. Previously, all the brand’s in-person experiences were appointment-only, with most of their spaces hidden away from window-shopping consumers on the upper floors of retail centers.

Utilizing a light, luminous, bright, and warm palette that reflected its online presence, MG2 designers brought an approachable luxury to Brilliant Earth’s new showroom experience. This new iteration of the store—the first of its kind for Brilliant Earth—brings an inviting, interactive, and educational retail experience into the brand’s program, diversifying its real estate potential with more premium, ground-level spaces, increasing awareness and engagement.

Brilliant Earth_Brooklyn

From planning to fixture design, the team boldly broke many industry barriers often seen in jewelry, such as the traditional horseshoe-shaped counters that often act as barriers.

Instead, in a direct reflection of the brand’s unique educational approach to the diamond shopping experience, MG2 designed a fixture package program that flexes and scales with each new space; a customizable kit-of-parts that can fit any format.

An entry kiosk once used to check customers in for their appointments evolved into a multi-functional digital tool. Now used to assist shoppers in industry and diamond education, the sizing of rings, and the check-out process, it’s a feature that further underlines the seamless integration of Brilliant Earth’s digital and physical offerings.

Caseline throughout the store is designed like furniture; display cases float lightly in the space, while round consultation tables equalize the service experience. This highly customized design and rollout program was achieved without raising the cost of construction for Brilliant Earth.

Brilliant Earth_Brooklyn

The Brooklyn location of Brilliant Earth represents a step forward for the brand while still adhering to the same kit of parts utilized in their other showrooms. Its unique building in Williamsburg features a vaulted ceiling and exposed brick, giving the space a larger and more roomy feel. This has granted merchandising room to grow, expanding the brand’s retail offering with six cases, an additional appointment station, and a more retail-focused reception area. With an emphasis on showcasing its fine jewelry products, this evolution in Brilliant Earth’s showroom design successfully balances its minimalist roots with an elevated, flexible retail agenda.

Similarly distinctive in its design hurdles and opportunities, Brilliant Earth’s King of Prussia showroom location—situated within a mall with limited egress and no natural light—presented unique challenges for the team to overcome. To bring the space to life, designers reprioritized the showroom’s configuration, eliminating the need for glazing, and added greater visual impact by utilizing large format graphics, wall casework, and incorporating merchandising above the cases. The warm and inviting retail story is solidified through the incorporation of recessed lighting, plush sofa seating, and education-centric pedestals at the front of the space.

The showroom’s private appointment stations were strategically relocated to the back of the space, providing guests with greater privacy while maximizing the overall flexibility of the design. By utilizing the same kit of parts as its other showrooms while adding new elements that reflect the brand, designers ensured that Brilliant Earth’s iconic bright and light personality prevailed within the confines of the darkened shopping center.

With each showroom brought to life across the country, this global leader in ethically sourced fine jewelry continues to seamlessly preserve its online identity while defining new retail experiences for its consumers, each with its own unique flair.


消费者体验

Vans 洛杉矶市区新店开业

品牌文化的传承

滑板和冲浪运动经典品牌Vans在过去的54年里都将美国南加州视为自己的大本营,今年终于在加州洛杉矶市区开设了首家社区零售和活动门店。MG2加州尔湾办公室与Vans团队合作已久,此次共同打造了Vans最新也是最大的旗舰店,创造了超越预期的升级混合体验环境,成为Vans迈进新时代的标志。

House of Vans旗舰店占据了历史悠久的Singer Building大楼三层楼面,精心的设计优化了竖向动线与重叠路径,带来无缝衔接的的消费体验。同时还设置了诸如厨房和移动酒吧等别具一格、超乎预期的功能设施,而这要求门店的空间设计能够解决更为复杂的报批过审和合规性问题。

随着各种活动,包括音乐会、讨论会、展览等在店内轮番上演,门店的空间设计需要能够满足不断变化的功能需求。

多年的合作让MG2成为了House of Vans项目的首席建筑合作伙伴,该项目是Vans迄今为止设立的最大、最具雄心的旗舰店,面积超过1000平米。对他们品牌的深入了解和稳固的合作关系让双方团队在整个项目期间都可以实现无缝衔接,保持透明度、信任度和协作性。

Vans美洲区营销副总裁Carly Gomez

多年的合作让MG2成为了House of Vans项目的首席建筑设计合作伙伴,该项目是Vans迄今为止设立的最大、最具雄心的旗舰店,面积超过1000平米。对他们品牌的深入了解和稳固的合作关系让双方团队在整个项目期间都可以实现无缝衔接,保持透明度、信任度和协作性

在空间设计过程中,MG2团队在结构功能、材料、成本和品牌推广方面发挥了决策咨询和推动宣传的作用。MG2项目团队还具有本地优势,熟悉本地相关审批流程,具备处理较为复杂的项目问题的能力。

为了展现Vans对可持续性的执着坚持和品牌价值,我们在整个空间中尽可能多地采用了原始材料、原有历史建筑元素和可持续性能源装置。

新的空间环境采用了胶合板、混凝土、链条、当地艺术和Van的招牌黑白棋盘图案作为装饰,从整体上呈现了Vans所具有的南加州式的文化风格和调性,同时还为品牌提供了拓展除开滑板和冲浪爱好者之外的客户群的空间,吸引了新世代的消费者。

在整个项目过程中,项目团队亲眼目睹了当地政府和消费者对Vans开设新门店的兴奋与热情,Vans新店的选址原为废弃空间,经过设计改造将让艺术、音乐和文化重新融入到这一历史悠久的社区。

洛杉矶市区House of Vans是该品牌目前全球最大的Vans之家,也是该社区第二大的实验性零售空间。新店于2020年春季向公众开放,展出了本地艺术家的最新作品,设置了专门的社区体验工作室,当然了,还上新了各种Vans独家鞋品、服装和配饰。


消费者体验

Vans

跨境翻译标志性品牌

Vans品牌崇尚个性和户外运动的文化,例如滑冰,冲浪,单板滑雪和BMX自行车。为了在墨西哥和其他市场拓展业务,VF Corporation需要将Vans商店的概念转变为新的商店设计,以增强文化敏感性地标志性品牌。

MG2与Vans合作,为北美30多家门店实施一致的建筑设计和规划程序。

在每个位置,通过MG2的文化趋势知识和本地发展流程的细微差别,可以有效地量身定制和有效实施设计概念。


消费者体验

蒙克勒

超越奢侈图标的高标准

蒙克勒(Moncler)为豪华户外运动服设定了标准,其客户期望最好的东西。 Moncler的店铺遍布世界各地,一直在寻找合作伙伴,以便在华盛顿州Bellevue的Bravern的Shops和拉斯维加斯的Caesars的Forum Shops的新专卖店中将法式生活方式品牌融入生活。

MG2在专业和奢侈品零售以及零售中心设计方面的专业知识为Moncler和零售中心开发商之间的有效桥梁,以实现每个参与者的目标。

该过程涉及与Moncler的安装团队进行现场合作,以确保有效地整合独特的材料,例如意大利的石材和法国软木镶板。由于MG2的工作,拉斯维加斯和贝尔维尤的精品店成功地秉承了Moncler的品牌标准和Moncler客户的高期望。


消费者体验

优衣库

量身定制的表达独特品牌的方法

优衣库是全球第四大服装零售商,拥有超过1,400家商店,其销售网络不断扩大,提供优质,休闲的服装。随着优衣库的不断扩展,他们致力于将每个市场的文化特征整合到零售店中,同时忠于品牌的核心设计。

进入新市场时,优衣库通过利用弹出式或临时商店位置来战略性地提高品牌知名度。 MG2与UNIQLO的美国和日本团队合作,进行了一系列此类弹出式窗口以及在线购物中心和旗舰店。一个特别独特的弹出窗口位于波士顿历史悠久的法纳伊大厅市场中,其后是附近的一家旗舰店,体现了优衣库的现代美学与将近200年历史的昆西市场建筑的传统融合。

在每个商店位置,MG2都诠释了UNIQLO的主要品牌和设计价值,以适应市场的独特特征。优衣库的标志性设计元素-从精确的对称处理到着重于进入时的强烈视觉冲击-确保每家商店都忠于UNIQLO品牌,同时吸引了一批新的忠实顾客。


  • Project Details

  • 地点 美国,多家门店
  • 客户 迅销有限公司
  • 市场分类
  • 规模 2,500-15,000平方英尺
  • 设计服务
观点

美的未来

6 月 2020 / By Melissa Gonzalez

就在几个月前,美丽还依赖于高接触感官环境。随着人们对高接触环境意识的增强,美容行业必须吸引负责任地解决与产品测试相关的“触摸和感觉”交互的客户。 店!协会 问我们的团队,商店如何在负责任地平衡数字化和人类互动的同时创造诱人和真实的体验?

Melissa Gonzalez,Min Jae Kwon和Lauren D'Archangelis探索设计解决方案,其中 美的未来 可以通过创新的吊船,平行游戏和氛围照明,互动式商店墙和新的结账方法来应对这一挑战。清洁和卫生将是品牌和消费者的首要任务,但是发现的情感体验仍然会闪耀。

观点

门店设计要素再思考

6 月 2020 / By Melissa Gonzalez

门店如何重塑灵活性以更为紧密地连结消费者

随着消费者越来越多地利用自动导购和自主结账技术,门店数字化在线下实体购物环境中的应用变得越来越普遍。了解模块化设计如何应对我们瞬息万变的世界的需求。

作者:梅利莎·冈萨雷斯(Melissa Gonzalez),配图:米奇·普赖德(Mitch Pride),阿丽莎·乔·泰勒(Alyssa Joy Taylor)

观点

对游乐设施的再思考

5 月 2020 / By Melissa Gonzalez, Mitch Pride

我们如何在新常态中复活游戏,并为专注于为孩子及其家庭创造欢乐的品牌赋予新生命?作为 #ExperienceGood 与 文德里 和全球营销公司 CSM,梅利莎·冈萨雷斯(Melissa Gonzalez)和米奇·普赖德(Mitch Pride) 提供见解 感官探索如何激发孩子的创造力,与品牌建立情感联系。

消费者体验

汤米·巴哈马品牌店

恢复沙子成品牌

生活方式品牌Tommy Bahama以“人生是一个漫长的周末”为理念而创立,以休闲,精致的休闲服和岛屿风情而闻名。为了重振零售体验,吸收所有感官并全面反映品牌,Tommy Bahama与MG2合作开发了一种新的设计语言。最终目的是在众多商店,饭店和酒吧中培养凝聚力的客户体验。

MG2设计了三个独特的零售概念,标志性的度假胜地,家庭度假胜地和波希米亚岛,其灵感源于人们可能在数十年的阳光普照的咸水逍遥游中居住的地道空间。 标志性度假村 渲染郁郁葱葱的绿色植物和几何屏幕 家庭务虚会 具有磨损的表面,让人联想到1960年代的海滨别墅。最后但并非最不重要的, 波希米亚岛 提供带有抽象图案的丰富,非常规的纹理。这三个概念都提供了探索性的客户旅程,充满了令人愉悦的触觉体验。

同样重要的是,MG2设计的夹具,材料和销售要素的综合系统为Tommy Bahama带来了可扩展性的好处,因为它继续将每个概念提供给规模和编程不同的多个市场。


消费者体验

Evereve

灵魂之窗

精心设计,可举办造型会议和带小孩的女性购物。

MG2与Evereve完美结合,与Evereve合作,为挑剔的女性设计了一个空间,这些女性努力工作,照顾自己的孩子,并希望长得漂亮。

我们的设计师与造型公司的创始人和视觉商品销售团队紧密合作,共同创造了一种新的零售概念,以提升他们的品牌故事。商店的“灵魂”是试衣间和休息区,精心挑选了座位和桌子,以适应各种时尚场合以及带孩子逛街的女性。

在整个环境中,色彩斑,、金属色调和折衷的图像并列在浇筑的混凝土,白砖和工业固定装置上。结果是一个充满活力的空间,并通过视觉传达给女性,因为他们已经进入了母性生活,因此不必停止购买时尚有趣的服装的女性。


  • Project Details

  • 地点 美国,多家门店
  • 客户 Evereve
  • 市场分类
  • 规模 3,000平方英尺
  • 设计服务
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Nordstrom Local

Nordstrom Local

为了更好地服务于客户并扩展其在纽约市场的业务增长战略的一部分,Nordstrom寻求扩大其在当地的商店的经验,以提供新服务,例如在线订单取货,更改和定制,样式以及更多餐饮服务。满足在目标社区生活和工作的客户的独特需求。

They partnered with MG2 / The Lionesque Group to bring their vision of offering boutique, local services to life in New York City’s Upper East Side. Working side-by-side with the Nordstrom team, our designers ensured furnishings, fixtures, customer flow, and build-out met the demands of the local shoppers. The resulting space features a flexible model and floor plan that is adaptable to the changing needs of customers.


消费者体验

Allen Edmonds

重塑美国本土鞋履品牌

作为一家拥有96年历史、具有标志性的高档鞋履制造商和零售商,Allen Edmonds与MG2合作,为其品牌焕新计划重塑门店购物体验。全新的购物环境融合了工业风格元素(旨在致敬该品牌近百年的“美国制造”荣耀历史)和现代风格的细节元素,着重展现Allen Edmonds鞋履产品精湛的手工工艺。 

该品牌威斯康星州(也是产品的生产地)华盛顿港门店的各种元素包括家具、饰面和视觉陈列设计等均旨在提升购物体验。

现代设计风格让顾客感受到高端品味,传达真实的品质感,一体化的设计策略提升了品牌形象。

Allen Edmonds的鞋履产品如若保养得当,几乎可以使用一生,拥有可传承延续的超高品质。品质的力量和经典的风格铸就了不可估量的价值。全新店面设计力图向生活于快时尚时代的新兴消费群体传达该品牌的特质与形象。


  • Project Details

  • 地点 美国,多家门店
  • 客户 Caleres, Inc.
  • 市场分类
  • 规模 110平米
  • 设计服务
消费者体验

洞穴屋

Enabling the retail evolution of a D2C brand

When Burrow—an innovative home furnishings brand part of the new direct-to-consumer retail movement—sought to follow up on the success of two pop-up shops with permanent flagship locations in New York, Boston, and Los Angeles, the design of these spaces hinged on a central question: How could these new flagships transform a successful online retailer into a lively, exciting lifestyle brand shoppers would now have the opportunity to interact with in-person?

Partnering with MG2 / The Lionesque Group, the teams collaborated on store design, site evaluation, and project management to bring to life Burrow House: immersive, multi-faceted, award-winning retail environments designed to grow with the company’s product line and tell the brand’s story in an experiential way.

Designed to showcase what life would be like with their furniture, Burrow House illustrates vignettes from the smallest city studio apartments to sweeping suburban family rooms. They flow from one space to the next, curating distinct narratives that offer fully shoppable bed and living room experiences. Each Burrow House location is unique, individually scouted, selected, and modularly curated by designers to best represent the brand to its target demographic in each given neighborhood.

Sustainably sourced materials reflect an inviting and familiar, mid-century style within a refined atmosphere using temperate woods and warm paint colors. And, like their award-winning furniture, the store design is flexible and modular, allowing for the continued evolution of their interiors to align with seasons, design trends, new collections, and blossoming partnerships with other DTC brands.

With locations in New York, Boston, and Los Angeles, and more on the way across the country, Burrow House is a memorable retail experience that emboldens one to redesign their living spaces far beyond a single purchase of a new couch. 

Since opening its doors, Burrow House has been featured in Furniture Today as well as Forbes, and recognized by 快速公司创新设计奖 for Retail Environments.