Market： 消费者体验

消费者体验

汤米·巴哈马品牌店

恢复沙子成品牌

生活方式品牌Tommy Bahama以“人生是一个漫长的周末”为理念而创立，以休闲，精致的休闲服和岛屿风情而闻名。为了重振零售体验，吸收所有感官并全面反映品牌，Tommy Bahama与MG2合作开发了一种新的设计语言。最终目的是在众多商店，饭店和酒吧中培养凝聚力的客户体验。

MG2设计了三个独特的零售概念，标志性的度假胜地，家庭度假胜地和波希米亚岛，其灵感源于人们可能在数十年的阳光普照的咸水逍遥游中居住的地道空间。 标志性度假村 渲染郁郁葱葱的绿色植物和几何屏幕 家庭务虚会 具有磨损的表面，让人联想到1960年代的海滨别墅。最后但并非最不重要的， 波希米亚岛 提供带有抽象图案的丰富，非常规的纹理。这三个概念都提供了探索性的客户旅程，充满了令人愉悦的触觉体验。

同样重要的是，MG2设计的夹具，材料和销售要素的综合系统为Tommy Bahama带来了可扩展性的好处，因为它继续将每个概念提供给规模和编程不同的多个市场。

消费者体验

Evereve

灵魂之窗

精心设计，可举办造型会议和带小孩的女性购物。

MG2与Evereve完美结合，与Evereve合作，为挑剔的女性设计了一个空间，这些女性努力工作，照顾自己的孩子，并希望长得漂亮。

我们的设计师与造型公司的创始人和视觉商品销售团队紧密合作，共同创造了一种新的零售概念，以提升他们的品牌故事。商店的“灵魂”是试衣间和休息区，精心挑选了座位和桌子，以适应各种时尚场合以及带孩子逛街的女性。

在整个环境中，色彩斑,、金属色调和折衷的图像并列在浇筑的混凝土，白砖和工业固定装置上。结果是一个充满活力的空间，并通过视觉传达给女性，因为他们已经进入了母性生活，因此不必停止购买时尚有趣的服装的女性。

  • 项目细节

  • 地点 美国，多家门店
  • 客户 Evereve
  • 市场分类
  • 规模 3,000平方英尺
  • 设计服务
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Nordstrom Rack百货

任务驱动型设计的新发展

如今顾客逛商场期望能享受简单有趣而富有个性化的购物之旅。为了满足这一不断增长的需求，Nordstrom向MG2寻求咨询建议，对我们的团队而言也是一项挑战，要求我们为其Nordstrom Rack各个门店提供富有创意和灵活性的“未来百货店”的概念方案。 

最终的设计方案为Nordstrom呈现出可信赖的新方案和优雅而大气的细节设计，包括具有冲击力的店内图示、标牌和凸显商品陈列的零售装置。MG2还设计了性别中立的试衣区和用户友好的收银区。这些成本中立的设计方案帮助Nordstrom实现为客户提供最佳的服务、选择，质量和价值的目标。

MG2 continues to work with Nordstrom in evolving the store planning and design of this concept, positively impacting the customer experience for over 50 locations across the US and Canada. The innovative design remains active today, helping consumers achieve their immediate goals while providing moments of delight.

消费者体验

Allen Edmonds

重塑美国本土鞋履品牌

作为一家拥有96年历史、具有标志性的高档鞋履制造商和零售商，Allen Edmonds与MG2合作，为其品牌焕新计划重塑门店购物体验。全新的购物环境融合了工业风格元素（旨在致敬该品牌近百年的“美国制造”荣耀历史）和现代风格的细节元素，着重展现Allen Edmonds鞋履产品精湛的手工工艺。 

该品牌威斯康星州（也是产品的生产地）华盛顿港门店的各种元素包括家具、饰面和视觉陈列设计等均旨在提升购物体验。

现代设计风格让顾客感受到高端品味，传达真实的品质感，一体化的设计策略提升了品牌形象。

Allen Edmonds的鞋履产品如若保养得当，几乎可以使用一生，拥有可传承延续的超高品质。品质的力量和经典的风格铸就了不可估量的价值。全新店面设计力图向生活于快时尚时代的新兴消费群体传达该品牌的特质与形象。

  • 项目细节

  • 地点 美国，多家门店
  • 客户 Caleres, Inc.
  • 市场分类
  • 规模 110平米
  • 设计服务
消费者体验

逃生游戏

解开物理谜团

就在五年前，您很难在附近找到逃生室。但是，今天，可用的冒险数量猛增，仅在美国就增加了2400%。作为天生的难题解决者，他们日复一日地在复杂的物理环境中工作，当《逃脱游戏》的创始人与我们的团队在佐治亚州亚特兰大建立原型合作时，MG2设计师就满月了。 

MG2整合了The Escape Game内部团队精心设计的独特逃生室技术，与利益相关者共同努力，为未来的地点注入了原型体验设计，品牌标准和项目流程。客户还获得了MG2与当地司法管辖区紧密合作以应对这种独特类型的项目所面临的具有挑战性的建筑法规要求的经验的附加价值。

逃脱游戏体验融合了强大，一致的品牌标识属性，同时为客户在每个空间提供一种独一无二的娱乐体验。 MG2协助The Escape Game在佐治亚州亚特兰大开设了第一家分店，并继续在概念开发方面进行合作，因为它们已扩展到内华达州，加利福尼亚州和西北太平洋地区。

消费者体验

洞穴屋

Enabling the retail evolution of a D2C brand

When Burrow—an innovative home furnishings brand part of the new direct-to-consumer retail movement—sought to follow up on the success of two pop-up shops with permanent flagship locations in New York, Boston, and Los Angeles, the design of these spaces hinged on a central question: How could these new flagships transform a successful online retailer into a lively, exciting lifestyle brand shoppers would now have the opportunity to interact with in-person?

Partnering with MG2 / The Lionesque Group, the teams collaborated on store design, site evaluation, and project management to bring to life Burrow House: immersive, multi-faceted, award-winning retail environments designed to grow with the company’s product line and tell the brand’s story in an experiential way.

Designed to showcase what life would be like with their furniture, Burrow House illustrates vignettes from the smallest city studio apartments to sweeping suburban family rooms. They flow from one space to the next, curating distinct narratives that offer fully shoppable bed and living room experiences. Each Burrow House location is unique, individually scouted, selected, and modularly curated by designers to best represent the brand to its target demographic in each given neighborhood.

Sustainably sourced materials reflect an inviting and familiar, mid-century style within a refined atmosphere using temperate woods and warm paint colors. And, like their award-winning furniture, the store design is flexible and modular, allowing for the continued evolution of their interiors to align with seasons, design trends, new collections, and blossoming partnerships with other DTC brands.

With locations in New York, Boston, and Los Angeles, and more on the way across the country, Burrow House is a memorable retail experience that emboldens one to redesign their living spaces far beyond a single purchase of a new couch. 

Since opening its doors, Burrow House has been featured in Furniture Today as well as Forbes, and recognized by 快速公司创新设计奖 for Retail Environments.

新闻报道

我们的团队

Nick Caputo

董事

Nick Caputo 专注于通过优化运营效率，帮助客户实现长期的财务成功。作为 MG2 的负责人，他擅长将视觉方案付诸实践，并帮助客户保持敏捷性，确保项目按时按预算交付。他曾助力徕卡、Nordstrom Local 和维多利亚的秘密等品牌，通过体验式零售商业模式，不断提升产品和服务，增强消费者互动。

Nick的职业生涯致力于帮助各种规模的企业发展壮大，他沉迷于与创新品牌合作，培育和发展他之间发展的关系所带来的快速能量和独特挑战。他对工作的热情只能与对优质家庭时光的热爱，交往中阳光普照的一天以及他即兴煎蛋的能力相抗衡。

消费者体验

Target超市

发现之旅的乐趣

Based on a shared belief in exceeding customer expectations, MG2 and Target have partnered for more than 20 years on a wide variety of projects, including new build, adaptive reuse, and everything in between. With over 600 projects delivered throughout the U.S., MG2 has perfected the art of adapting each prototypical design into store experiences that attract new customers.

MG2升级改造的门店规模在8000多平米到13000平米之间，通过细致的项目监督和原型设计方案调整，在保有Target广受好评的品牌体验的同时，能够很好地融入本地特色元素。MG2与Target共同致力于打造让每位顾客都感到宾至如归和富有包容性的空间，为他们的购物之旅带来欢乐时刻。

CityTarget Seattle designed by MG2
消费者体验

PCC社区超市

consumer experiences in grocery retail

整体性社区，高度可持续性

Since its inception in 1953, PCC Community Markets— the largest consumer-owned food cooperative in the United States—has meticulously curated their store designs, programming, and community engagement to embrace and empower the neighborhoods they serve. In 2017, they began a journey that would not only elevate the co-op’s dedication to health and wellness on an unprecedented scale but would pioneer a goal that no grocery store or chain had ever sought before. PCC Community Markets was undertaking the challenge of becoming the world’s first LEED-certified grocery store to obtain Living Building Challenge (LBC) Petal Certification. And in the winter of 2020, their vision was realized.

PCC Community Markets in the Ballard neighborhood of Seattle, WA is the first LBC Petal Certified grocery store on earth. The Living Building Challenge is a rigorous and highly revered green building certification program and sustainable design framework that visualizes the ideal for the built environment. Since its extraordinary achievement, two more PCC stores—West Seattle and Bellevue—have also achieved LBC Petal Certification.

Overflowing outside and welcoming you in, each PCC Community Markets experience holistically emulates that of an open-air farmer’s market and is one that serves as an authentic reflection of the neighborhood it serves. Furthering that reflection, each store incorporates a handmade art installation, crafted exclusively from reclaimed materials and/or painted by a local artist. In Ballard, for example, shoppers are greeted by “Peggy”: a three-story multi-dimensional octopus and her accompanying mural, a display whose materials were conscientiously selected to ensure the LBC’s Materials Petal standards were met.

Store programming is holistically designed to be flexible, transparent, and engaging, adaptably built to evolve alongside culinary trends. Elements throughout the store, such as reclaimed local cedar wood produce bins, can be easily rearranged to fit the needs of every seasonal showcase.

肉类、海鲜和烘焙区这种具有互动性质的区域没有被雪藏在角落，而是靠近自然光源进行布局，从而提高了空间的可见度和真实性，同时消弭了传统超市“后店区”的感觉。

The decision to work with a limited materials palette was intentional, aligning with the goals of durability, sustainability, and minimizing waste.

In Ballard, for instance, 100% of the store’s wood—showcased across fixtures, custom benches, and countertops—is FSC certified, with 10% of elements, from foodservice equipment to shelving, having been reclaimed or reused. Over 40% of the materials, just shy of $1.4M, were sustainably sourced, with 9.2% of those being locally derived from within 100 miles. Stores are now able to capture substantial heat and energy savings and reduce water use by 50%.

Achieving the world’s first Living Building Challenge Petal Certified grocery store—an unprecedented accomplishment in the United States—PCC Community Markets continues to push the boundaries of sustainability by pursuing certification in a number of its other new stores.

  • 项目细节

  • 地点 华盛顿州多家门店
  • 客户 PCC社区超市
  • 市场分类
  • 规模 1850-2320平米
  • 设计服务
  • 资质认证 LEED 4级认证，生活建筑挑战花瓣认证

新闻报道