Excellence delivered with streamlined consistency.
Services
Advisory
Macro trend and analysis
Behavioral insights
Brand and operational analysis
Competitive benchmarking
Targeted focus groups
Qualitative surveys
Field studies
SME interviews
White-space differentiation
Vision and positioning
Digital engagement strategy
Design exploration recommendations
Experience attributes and optimization
Future testing framework
Real estate strategy
Design
Retail concept and prototypes
Experiential design
Planning
Design guidelines and standards
Brand design and development
FF&E and fixtures
Visual merchandising
Lighting design strategy
Environmental graphic design
Sustainable solutions
Value engineering
Wayfinding
Architecture
Jurisdictional due diligence
Site analysis
Consultant coordination
Test fits and schematic design
Design development
Permitting
Construction documents
Construction administration
Program Management
Permit services
Information and change management
Program management tools
Prototype development and maintenance
Construction Management
Cost estimation and budgeting
Bidding
GC/vendor management
Operational strategy
Fixture mockups and prototyping
Procurement
Schedule management
Our Clients
Nordstrom Bellevue Renovation
Kizik
Brilliant Earth
Leica
Tommy Bahama & Marlin Bar
Smashburger
Target
Sorel
WaFd Bank Headquarters
Transforming Insights into Opportunities
At MG2 Advisory, a premier advisory group within MG2, we are students of the world. We observe, learn, marinate, and share what we glean from those observations to help clients and partners discover new creative possibilities.
Through cultural study, contextual analysis, and robust ideation, we unlock new opportunities for businesses and brands to engage with their customers, residents, and patrons in more meaningful ways.
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