Our Markets


We create memorable, consumer experiences that anticipate the needs and lifestyle shifts of evolving users.

  • 75%
    increase in customer engagement
  • >120
    brands reimagined and transformed
  • 300%
    increase in traffic following pop-up launch
Experiential Retail

Engaging, immersive, agile experiences.

Food, Beverage, & Entertainment

Transforming brands for tomorrow’s consumer.

Large-format Retail

Elevating the one-stop-shopping experience.

Specialty Retail

Designed to reflect the communities they serve.

Financial Institutions

Going beyond the transaction.

consumer experiences in specialty retail
Periodic: A Pop-up Shop
Evergreens / View project →
Smashburger / View project →
Brilliant Earth / View project →
consumer experiences in grocery retail
First grocery store to commit to Living Building Challenge building standard
Nordstrom Rack / View project →
Hopworks / View project →

Capitol Hill Food Hall / View project →
Tommy Bahama Marlin Bar
Tommy Bahama & Marlin Bar / View project →
Burrow House / View project →
Evereve / View project →
Target / View project →
consumer experiences in specialty retail
Strategy and ideation
  • Brand and narrative positioning
  • Consumer trends and research
  • Competitor benchmarking
  • User experience design and research
  • Turn-key pop-up real estate strategy
  • Full architectural services
  • Design prototyping, guidelines, and standards
  • Brand design and development
  • Interior design
  • Master planning
  • Visual merchandising
  • Lighting design strategy
  • Digital engagement
  • Technology design strategies
  • Environmental graphic design and wayfinding
  • Sustainable ROI analysis and integration
Implementation and management
  • Operations and staffing strategy
  • Vendor procurement and management
  • Integrated project delivery
  • Cost management
  • Data capture and analytics
  • Jurisdictional due diligence research and reporting

Our Clients

Nordstrom Local

Transforming Insights into Opportunities

At MG2 Advisory, a premier advisory group within MG2, we are students of the world. We observe, learn, marinate, and share what we glean from those observations to help clients and partners discover new creative possibilities.

Through cultural study, contextual analysis, and robust ideation, we unlock new opportunities for businesses and brands to engage with their customers, residents, and patrons in more meaningful ways.