We create memorable, consumer experiences that anticipate the needs and lifestyle shifts of evolving users.
Services
Advisory
- Macro Trend & Analysis
- Behavioral Insights
- Brand & Operational Analysis
- Competitive Benchmarking
- Targeted Focus Groups
- Qualitative Surveys
- Field Studies
- SME Interviews
- White-Space Differentiation
- Vision & Positioning
- Digital Engagement Strategy
- Design Exploration Recommendations
- Experience Attributes & Optimization
- Future Testing Framework
- Real Estate Strategy
Design
- Retail Concept & Prototypes
- Experiential Design
- Planning
- Design Guidelines & Standards
- Brand Design & Development
- FF&E & Fixtures
- Visual Merchandising
- Lighting Design Strategy
- Environmental Graphic Design
- Sustainable Solutions
- Value Engineering
- Wayfinding
Architecture
- Jurisdictional Due Diligence
- Site Analysis
- Consultant Coordination
- Test Fits & Schematic Design
- Design Development
- Permitting
- Construction Documents
- Construction Administration
Program Management
- Permit Services
- Information & Change Management
- Program Management Tools
- Prototype Development & Maintenance
Construction Management
- Cost Estimation & Budgeting
- Bidding
- GC / Vendor Management
- Operational Strategy
- Fixture Mockups & Prototyping
- Procurement
- Schedule Management
Market Sectors
Experiential Retail
Engaging, immersive, agile experiences.
Food, Beverage, & Entertainment
Transforming brands for tomorrow’s consumer.
Large-format Retail
Elevating the one-stop-shopping experience.
Specialty Retail
Designed to reflect the communities they serve.
Financial Institutions
Going beyond the transaction.
Retail Programs
Excellence delivered with streamlined consistency.
Transforming Insights into Opportunities
At MG2 Advisory, a premier advisory group within MG2, we are students of the world. We observe, learn, marinate, and share what we glean from those observations to help clients and partners discover new creative possibilities.
Through cultural study, contextual analysis, and robust ideation, we unlock new opportunities for businesses and brands to engage with their customers, residents, and patrons in more meaningful ways.
Market Leaders
Latest
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Eatertainment Venues Must ‘Earn’ Customers’ Time with Community and Camaraderie
Read the report: Eatertainment Venues Must ‘Earn’ Customers’ Time with Community and Camaraderie -
Unlocking the Value of Fit Tech: Personalization and Recommendations
Read the report: Unlocking the Value of Fit Tech: Personalization and Recommendations -
MG2 Listed in Building Design+Construction’s Top 200 Architecture Firms for 2024
Read the report: MG2 Listed in Building Design+Construction’s Top 200 Architecture Firms for 2024