Our Markets

Consumer
Experiences

We create memorable, consumer experiences that anticipate the needs and lifestyle shifts of evolving users.

  • 75%
    increase in customer engagement
  • >120
    brands reimagined and transformed
  • 300%
    increase in traffic following pop-up launch

Services

Advisory

  • Macro Trend & Analysis
  • Behavioral Insights
  • Brand & Operational Analysis
  • Competitive Benchmarking
  • Targeted Focus Groups
  • Qualitative Surveys
  • Field Studies
  • SME Interviews
  • White-Space Differentiation
  • Vision & Positioning
  • Digital Engagement Strategy
  • Design Exploration Recommendations
  • Experience Attributes & Optimization
  • Future Testing Framework
  • Real Estate Strategy

Design

  • Retail Concept & Prototypes
  • Experiential Design
  • Planning
  • Design Guidelines & Standards
  • Brand Design & Development
  • FF&E & Fixtures
  • Visual Merchandising
  • Lighting Design Strategy
  • Environmental Graphic Design
  • Sustainable Solutions
  • Value Engineering
  • Wayfinding

Architecture

  • Jurisdictional Due Diligence
  • Site Analysis
  • Consultant Coordination
  • Test Fits & Schematic Design
  • Design Development
  • Permitting
  • Construction Documents
  • Construction Administration

Program Management

  • Permit Services
  • Information & Change Management
  • Program Management Tools
  • Prototype Development & Maintenance

Construction Management

  • Cost Estimation & Budgeting
  • Bidding
  • GC / Vendor Management
  • Operational Strategy
  • Fixture Mockups & Prototyping
  • Procurement
  • Schedule Management

Market Sectors

Experiential Retail

Engaging, immersive, agile experiences.

Food, Beverage, & Entertainment

Transforming brands for tomorrow’s consumer.

Large-format Retail

Elevating the one-stop-shopping experience.

jewelry-show-room-brilliant-earth-mg2-design
Specialty Retail

Designed to reflect the communities they serve.

Financial Institutions

Going beyond the transaction.

Retail Programs

Excellence delivered with streamlined consistency.

Our Clients

Nordstrom Bellevue Renovation
Kizik
jewelry-show-room-brilliant-earth-mg2-design
Brilliant Earth
Leica
Tommy Bahama & Marlin Bar
Smashburger

Target
Sorel
WaFd Bank Headquarters
Nordstrom Local

Transforming Insights into Opportunities

At MG2 Advisory, a premier advisory group within MG2, we are students of the world. We observe, learn, marinate, and share what we glean from those observations to help clients and partners discover new creative possibilities.

Through cultural study, contextual analysis, and robust ideation, we unlock new opportunities for businesses and brands to engage with their customers, residents, and patrons in more meaningful ways.

Learn More About Our Advisory Services

Market Leaders

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