The question that hosts must ask themselves as they look toward the future, “How can I design my experience offering to reduce anxiety and make guests feel more naturally at ease?” Using Maslow’s hierarchy of needs as a guide, we have the opportunity to comfort guests holistically. The key to a reassured, tranquil mindset isn’t to simply coat everything in copper; designers will need to thoughtfully expand and go deeper to offer a sense of security and comfort beyond what’s on the surface.
A multifaceted food & beverage upgrade.
One of the things we miss the most, undisputedly, is the ability to dine out and spend time with friends and family. We don’t just crave the energy and social activity, we long for the semblance of normalcy tied to the experience itself.
While the industry has taken a hit to their traditional dine-in offerings, consumers are demanding more than ever before from the F&B industry: meal and cocktail kits, picnic baskets for outdoor excursions, easy curbside pickup, reliable room service, rapid and safe home delivery.
There is ample opportunity to adapt existing room service and F&B experiences, which are anticipated to see not only a resurgence but a higher demand for gourmet-level quality. And, with a renewed focus on safety and convenience, offering grab-and-go contactless options in restaurants or lobbies that can digitally be charged to one’s room opens up new avenues for revenue and differentiation.
With an added focus on finding space outside of personal rooms that guests still feel safe in, how can restaurants take advantage of a rise in take-out by enabling positive, memorable moments? Establishing outdoor spaces that guests can retreat to for picnics or morning coffee in solitude; remodeling rooms to better allow for comfortable dining during a night in; hosts have the opportunity to allow guests to write their own stories defined by their comfort levels, and designers have the chance to enable that journey.