MG2 helps bring a new stadium-like F&B experience to sports fans across the U.S.


MG2 assisted Buffalo Wild Wings, one of the fastest-growing restaurant chains in the nation, with developing a new restaurant prototype. Armed with a new branding strategy, MG2 executed the conceptual design and design development for the new “Stadia” prototype, which aims to capture the energy of a sports stadium. These new restaurants feature industrial style facades comprised of brick, stone and aluminum juxtaposed against eye-catching yellow cladding. Inside, bold graphics surround a horse-shaped bar area designed with multiple LED televisions and a specialty sound system engineered to prevent game-time action from drowning out conversations. From ground-up construction to renovations of existing restaurants, MG2 was successful in adapting prototype information to ensure the guest experience remains consistent across communities and fan bases.

Location /
Multiple locations
United States
Size /
6,000 - 10,000 SF
Client /
Buffalo Wild Wings
Services /