MG2 collaborated with H&M to create and implement designs that appeal to the trend- and budget-conscious shopper.
Swedish retailer H&M has swept the globe, becoming a leader in fast-fashion clothing. When H&M wanted to expand its reach throughout the western United States, they needed a design firm with proven experience managing the design and delivery of stores in multiple locations on fast-track schedules.
In collaboration with H&M’s store planning group, MG2’s design team developed a new flagship concept and executed several new and remodeled stores, adapting each design and fixture package while reinforcing the company’s strong brand identity. In support of H&M’s mission to keep costs low for customers, MG2 was able to offer design solutions that achieve merchandising goals and meet budget expectations.