In expanding in the United States, Moncler needed to create new locations that uphold the luxury brand’s international standards.
Moncler sets the standard for luxury outdoor sportswear with a clientele that expects nothing but the best. With store locations around the world, Moncler was looking for a partner to bring the French-Italian lifestyle brand to life in new boutiques at The Shops at the Bravern in Bellevue, WA and the Forum Shops at Caesars in Las Vegas.
MG2’s expertise in specialty and luxury retail as well as retail center design created an effective bridge between Moncler and the retail center developers to achieve the objectives of everyone involved. That process involved working on-site with Moncler’s installation teams to ensure unique materials, such as stonework from Italy and chêne fumé French wood paneling, were incorporated effectively. As a result of MG2’s work, the Las Vegas and Bellevue boutiques successfully uphold Moncler’s brand standards and the high expectations of the Moncler customer.